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Haier wins the prestigious iF Communication Design Award 2011 for its M300 Series 3D LED TVs
08-02 2011

Paris, France 21 March, 2011- The jury of the prestigious International Design Forum (Germany) has awarded the sought-after iF Communication Design Award 2011 to Haier for its new 3D LED M300 television series, rewarding the revolutionary 3D interface of its future range of connected LED televisions.

Since its conception in 1953, this award has served as the recognition of design excellence. A true “seal of quality design,” the iF Design Awards are regarded as the veneration of an exceptionally unique and innovative design.

Thanks to its innovative strategy, Haier is the world’s No. 1 brand in home appliances aims to become one of the top 5 electronics brands in the next 5 years, while continuing to invest in future technologies. “We are very proud to receive a prize as prestigious as the iF Communication Design Award. It is true recognition of the excellent work carried out by our R&D teams in the consumer electronics field who develop innovative products and cutting edge designs,” said Rene Aubertin, CEO of Haier.

Haier’s 3D interface connected TV : the future of television

The range of 3D LED TVs were judged in the Product User Interface category.

Based on an intuitive and user-friendly 3D interface allowing the multiplication of users’ navigation possibilities, these televisions allow straightforward access to several different items at the same time as well as live interaction. With the My TV function, there is total connectivity and interactivity between the internet, television, home electronics and appliances. It is thus possible to operate and check the functionality of all compatible electrical appliances, turning the TV into the centerpiece of the household.

A unique feature: live sharing with friends and family including the ability to interact on television programmes using the videoconferencing and telephony features connected to the internet (VOIP).


A major innovation: the double-sided remote control design! This allows for more intuitive navigation. One side of the remote allows access to key TV functions, the other side has an intuitive keypad for easy access to different available content and allows you to communicate instantly with your friends thanks to a multi-touch OLED screen. 

Note that this television series presented at the 2011 IFA’s will be available to the general public in 42” and 46” at the end of the year. 


* For further information on the  iF Product Design Awards :



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