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HAIER supports the WWF’s Earth Hour campaign
08-02 2011

World’s No. 1 major appliances brand becomes an official sponsor

Neuilly-sur-Seine, France, 24 March, 2011 - On the 26th of March 2011, the WWF will hold Earth Hour, a worldwide event during which citizens, governments, cities and businesses will turn off their lights for one hour from 8:30 to 9:30 p.m. in the fight against climate change. Haier will support the 4th edition of this campaign, with the aim of educating consumers and encouraging the reduction of energy consumption.

New goal set by the WWF

Through this event, the WWF encourages each citizen, business and community to take action towards controlling energy consumption. The last Earth Hour met unprecedented success: hundreds of millions of people across approximately 4,000 cities and 126 countries turned off their lights for one hour to show their support. In total, over 1,200 prestigious sites, including Big Ben and the Palace of Westminster, were plunged into darkness for one hour.    

Last year, Earth Hour helped to raise awareness amongst over 13 million people in the UK, including 1,700 schools and 700 businesses, making it the biggest Earth Hour to date. WWF hopes to go even further this year, and with the support of high-profile figures like Prime Minister, David Cameron, they are well on their way.

Haier celebrates the planet with WWF!

“Climate change is a global problem, so naturally we joined the WWF Earth Hour campaign. As a committed manufacturer, sustainable innovation is of major concern to Haier and we invest 4% of our turnover in R&D in order to create products that consume less energy,” said Rene Aubertin, CEO of Haier Europe.

Haier calls on its employees, customers, partners and the general public to switch off their lights and use candles on Saturday, 26th of March between 8:30 and 9:30 p.m. and to take photos to share on Haier’s website, where invitations to participate in this event will also be posted.

Because everybody should feel concerned, Haier suggests these simple everyday energy-saving tips:

  • Choose energy saving appliances
  • Choose a No Frost refrigerator or consider regularly defrosting your refrigerator: a build-up of over 3 mm of ice causes 30% more energy consumption
  • Using a dishwasher is 5 times less costly in terms of energy and water usage than washing dishes by hand
  • Don’t leave appliances on standby
  • Use “eco” settings on appliances

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