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Haier Glass Design® wins IFA PREVIEW Award for design
12-05 2011

Surrey, UK, 2 August 2011



At the IFA PREVIEW press event in Germany, the PREVIEW Design Award was awarded to the Haier Glass Design® range from the world’s number one Major Appliances brand (source: Euromonitor International Limited; retail volume sales in units based on 2010 data).


A greatly coveted prize!

This prize is awarded every year at IFA PREVIEW in Munich and Hamburg, a major pre-IFA press event. This foretaste of the Berlin trade fair gives hundreds of journalists from the mainstream, specialist and professional press a preview of the product innovations and designs to be presented in Berlin.

The votes of the independent journalists recognised the excellence of the Haier Glass Design® range. Haier's cooling product line elegantly combines design and functionality to match the modern lifestyle of today’s users who are attracted to the "kitchen-living space" concept.

Further product ranges featuring Haier Glass Design® are currently in development. This finish offers an unmatched experience in demonstrating both the latest technology and esthetic appeal.

René Aubertin, CEO of Haier Europe, is delighted by the result: "We are honoured to receive this award which has been voted for by a broad spectrum of journalists, from specialist media to professional press and mainstream publications, and therefore has a special significance."



MyZone refrigerator

The elegant MyZone fridge-freezer comes with a white, red or black glass finish, a contemporary design in a very compact format. Its major plus is its central, modulable compartment that can be used either as a fridge or a freezer.




In addition to its many functionalities, this American-style refrigerator is immediately appealing thanks to its design and very large refrigeration volume. In addition to its conventional version in stainless-steel, it is also available with red, black or white Haier Glass Design® to satisfy a market increasingly leaning towards shiny surfaces. It is fitted with an automatic open-door alarm: if you forget to close the door, the alarm sounds a warning. An appropriate temperature is therefore maintained, saving energy. The 4-door design gives customers double the internal fridge and freezer width of a standard 2-door side by side.



3D Glass Design

Haier's famous range of 3D fridges now comes with the very refined "mirror door" finish. Beautiful, ecological and functional, the 3D Fridge range is available in three colours and appeals both to demanding customers and lovers of modern design. Further to the award for Haier Glass design, this fridge freezer won the award for “Best Design” from the British trade magazine “Get Connected” earlier this year for the innovative easy access freezer drawers.




Haier's Side-by-Side model is available in three refined Haier Glass Design® colours (black, red and white) and offers an innovative design coupled with solid, brushed stainless-steel door handles. Also, its water and ice dispenser can be used to make refreshing drinks and cocktails in seconds.


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