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Haier puts energy performance and design at the core of a complete range of cooling products
12-05 2011

Neuilly-sur-Seine, France
1 September, 2011

IFA Show - Hall 3.1- Stand 103


Haier, the world’s number one Major Appliances brand (source: Euromonitor International Limited; retail volume sales in units based on 2010 data), will be presenting a wide large range of refrigerators and freezers at IFA, which offer not only high performance but are also complementary in terms of their design.

Building on its range of innovative, ergonomic and aesthetically designed refrigerators, Haier will be showcasing its first three A+++ energy class appliances and two American-style refrigerators. The brand will also be showing the extension of its Haier Glass Design® range.


Haier achieves A+++ energy performance

Constantly seeking to attain better energy performance levels, Haier has worked on numerous ways to achieve this, such as looking closely at its motors or the insulation of its refrigerators and freezers. These recent developments have now enabled it to obtain A+++ class energy ratings (offering up to 75% energy savings compared with A class appliances) for its latest cooling products.


The first three products to be given this energy performance rating will be available from the first half of 2012 onwards:


  • The CFD833G ventilated combi (No Frost) fridge freezer, with a total capacity of 310 litres, SN-T climate class rating and 0.46KWh/24h energy consumption. Featuring an integrated LCD control panel, this model will be available in the 3 Haier Glass Design® colours (red, white and black).


  • The CSM837AX static cooling combi fridge freezer, with a total capacity of 368 litres, SN-T climate class rating, will be available in a stainless steel effect.


  • The BD-181TAA chest freezer, with a capacity of 181 litres and SN-T climate class rating. Its LCD control panel enables the temperature to be adjusted without opening the appliance and serves as a warning light to show when it is switched on. It has a quick freeze function and a high pressure door made of microbiological foam.


Haier Glass Design® range to be extended


Haier recently developed Haier Glass Design®, its own finish that currently exists in three colourways (white, red and black), which is already available on its 3D Fridge and MyZone combi fridge freezers. The range’s design coherence and aesthetic quality recently earned the brand an IFA PREVIEW Design Award 2011.

With the launch of the first Haier Glass Design® A+++ fridge freezers and the new 2-door American-style refrigerator models, Haier has yet again improved this ‘glossy’ finish range.


American-style Side-by-Side refrigerators with Haier Glass Design® finish

For lovers of the American 2-door, Haier is launching a new range of Side-by-Side refrigerators with the Haier Glass Design® finish.


Anyone who sees the refrigerator as a central part of their kitchen will be seduced by its integrated water dispenser and handy minibar located inside the appliance’s door.


New generation of American-style 4-door (French Door) refrigerators

This new line of products from Haier offers more spacious refrigeration and freezing compartments than a standard American-style model for the same dimensions.

For improved ease of use, Haier has also added its famous freezer drawer concept to this product.

The HB21FG, available in 2012 in a stainless steel effect, is already set to become a flagship product with its integrated automatic ice maker and water dispenser.



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