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Haier’s CFE633 Fridge Freezer Gains Which? Award
12-17 2012


Another Haier fridge-freezer is endorsed by leading consumer testing organisation

Haier, the world’s number one Major Appliances brand (source: Euromonitor International Limited; retail volume sales in units based on 2011 data), is pleased to announce that a third fridge-freezer in its range has achieved ‘Best Buy’ status, joining the AFL631 and the AFD626 ‘MyZone’.

The CFE633 fridge-freezer achieved a score of 74% in recent tests by consumer organisation Which?. The product report concluded that: “When it comes to chilling food this Best Buy is outstanding, and the freezer is powerful enough to freeze a large load of fresh produce. And considering the features you get for your money, this Best Buy is a fantastic price.

3 Haier fridge-freezers now rated ‘Best Buy

Which? is Europe’s largest consumer rights organisation and each year puts thousands of products through rigorous testing as it seeks to give consumers the very best advice available.
James Osborne, Haier White Goods Product Manager for the UK and Ireland, is delighted that yet another of Haier’s cooling products has been awarded ‘Best Buy’ status:

“The CFE633 is the third fridge-freezer from Haier to have achieved an excellent review from the most important independent testing organisations in the UK. This endorsement is confirmation that Haier time and again delivers high-quality feature-led products across all price ranges. We’re thrilled that the quality of this product is recognised.”

Spacious and feature-packed

Which? describes the CFE663 as: “A mid-range fridge freezer with some useful features, such as a chiller drawer for meat and fish and a humidity control switch on the salad crisper drawer to help keep fresh produce fresher for longer. It also has quick-chill and fast-freeze functions which will give an extra cooling boost when you're chilling and freezing fresh food.”

With a large 230 litre capacity, there is plenty of storage room. An LED backlight also makes it easy to see all the contents of the fridge when you’re in a rush to make dinner. As Which? points out, an additional advantage of this is that: ‘the temperature is kept even across all of the shelves, so the food you keep at the top won't go off more quickly than the food you keep at the bottom’.

A+ energy rating and time-saving No-Frost feature

The CFE633 will also reassure the eco-conscious with the freezer’s A+ energy rating. This not only helps the environment but also save consumers 25% on their electricity bills. Haier’s total No Frost also means that busy families needn’t waste time defrosting the freezer.

“At Haier we understand that today’s consumers are looking for excellent value for money and something extra. The CFE633 is a spacious mid-range product perfectly adapted to the needs of the modern family,” added Osborne.


The CFE633 is available now from all good retailers nationwide.



About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with 7.8% retail volume share in 2011 (Source: Euromonitor International Limited; retail volume sales in units based on 2011 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 165 countries worldwide. With group global headquarters based in the Chinese city of Qingdao, Haier has regional headquarters in both Paris and New York, serving its clients in Europe and America. Haier has 61 trading companies, 29 manufacturing plants, 8 design centres and 16 industrial parks with 70,000 employees worldwide. Haier specialises in technology-led research, manufacturing and trading a large range of durable products - within Europe these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.



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