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Haier to showcase new 2013 product range at CIH: the future of washing and cooling
02-06 2013


  Flagship washing machine ‘Intelius’ to take centre stage with new cooling and laundry ranges

 Stand 210, CIH Showcase 2013, Hall 12, The NEC, Birmingham, 14 - 15 April 2013

Haier, the world’s number one Major Appliances brand (source: Euromonitor International Limited; retail volume sales in units based on 2012 data*), today announced that it will preview its new range at the CIH trade show in Birmingham on 14 – 15 April 2013.

Haier’s 2013 laundry range

Taking centre stage at the show this year is Haier’s Intelius 500: the most energy efficient washing machine in its class, with an A+++-40% energy rating. The Intelius combines Haier’s new Smart Technologies to offer an unparalleled feature set to UK consumers.

Alongside the Intelius at CIH, Haier will unveil to the trade the 2013 82 Series. The 9kg HW90-1482 boasts an A+ energy rating, and Haier’s exclusive antibacterial treatment (ABT®) in the detergent drawer and door gasket. The HW90-1482 offers 12 user-friendly programmes including an express 15 min wash, sport, jeans, baby care, delicate and woolmark approved functionalities, whilst providing total control with variable temperature and spin speed setting.

The Haier HWD80-1482 will also be launched at CIH Showcase this year. The HWD80-1482 is a value-packed washer dryer perfect for families or those with limited space. It has a large sized 8kg (wash) stainless steel drum, a 5k dry capacity, 1400 rpm spin speed and provides total practicality with a 5+5kg wash and dry straight-through cycle. The HWD80-1482 is easy to use with 12 built-in programmes yet provides total control with variable temperature and spin speeds and a LCD control panel, and like all Haier laundry appliances comes fitted with the exclusive ABT® in the detergent draw, gasket and filter.

Pictured left, the Haier HW90-1482, and right, the HWD80-1482, available from May 2013 onwards

Cooling: capacity and energy efficiency mark Haier’s 2013 range

Haier continues to innovate in the growing multi-door market with the launch of its HB22FWRSSAA, a large American-style 4 door fridge freezer with built-in water dispenser in the door and an automatic ice maker in the top freezer drawer. Designed for families who are looking for style, convenience and abundant features the HB22FWRSSAA provides efficient use of the 387L capacity with French Style doors opening to a full width fridge and, two easy access pull out freezer. Total no frost provides convenience and the multi-flow cooling system ensures the most efficient and even cooling, and finished in cool stainless steel.

Also to be showcased for the first time in the UK is the A2FE735CXJ. This sleek 3-door stainless steel fridge freezer offers a revolutionary use of space and practicality for all food-storing needs, with top quality A++ energy efficiency. Features of the A2FE735CXJ include innovative pull-out freezer drawers, a touch-controlled LCD display, supercool functionality, tower LED lighting and a total net capacity of 347L. As with its larger sibling, the 60cm width fridge-freezer features total no frost and multi-flow cooling technology.

The HB22FWRSSAA, left, and the A2FE735CXJ, right, both available from May 2013 onwards

* Source: Euromonitor International Limited, 2012.

** Tested by VDE Institute, Germany, relates to bacteria Staphylococcus aureus (DSM 799), Escherichia coli (DSM 1576) and Pseudomonas aeruginosa (DSM 939).

About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.



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