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Haier’s 2013 laundry range
04-15 2013


Soaked in features!

Haier, the world’s number one Major Appliances brand (source: Euromonitor International Limited; retail volume sales in units based on 2012 data), today announces its new 2013 laundry products.

James Osborne, White Goods Product Manager at Haier UK and Ireland, said: “Haier’s new 2013 laundry products meet consumers’ needs across the spectrum. Haier’s global team of engineers and designers have developed a number of exciting technologies that converge in the top of the range Intelius 500; a machine that will change how consumers approach laundry. It offers unparalleled ease of use, performance, functionality and the lowest running costs of any machine available on the market today. The value packed 82 Series also joins the Haier laundry range providing consumers and retailers with a range of choices to suit their needs.”

Intelius: the most energy-efficient machine on the market today

The Haier Intelius 500 is a unique product. Its energy rating of A+++ -40% signifies that the machine achieves energy efficiency 40% beyond the requirements for today’s best energy standards. These savings are realised through a number of key features, notably the Smart Drive Motor and Smart Dosing System. The SD Motor® is a beltless motor connected directly to the machine’s drum, ensuring energy consumption of 118kWh/year for the 8kg model. The machine’s Smart Dosing system also allows for more eco-friendly wash cycles. Automatically applying the precise dosage of detergent and softener necessary to a wash, the system saves approximately 33 cycles of detergent a year.*

The Haier Intelius 500 also features an Auto-Weight system. This measures the required amount of time and water necessary to perfectly wash garments in the drum and carries out a programme accordingly. Furthermore, Haier’s Smart Dual Spray® removes fibres from the door and gasket every wash, eliminating ‘fluff’. For those who prefer a traditional washing experience, the Intelius provides 16 programmes to choose from, including Jeans, Cotton, Ultra White, Hygienic 95°C, Underwear, Wool Care, Baby Care, Delicates and a Spin/Drain cycle. The most common programmes, such as cotton, synthetic or mix, can be customised and saved thanks to the Memo function.

Finally, the SD Motor® guarantees a remarkably quiet wash, with maximum noise levels only reaching 54dB and its Smart Antibacterial Treatment (ABT®) eliminates more than 99.8% of bacteria at all temperatures.**

82 Series

The 2013 82 series includes both a washing machine and a washer-dryer.


The HW90-1482 is the 82 Series’ 9kg washing machine; a value-packed machine designed for families. Its large-sized 9kg stainless steel drum and 1400 rpm spin speed are coupled with 12 built-in programmes including an Express 15 Minute Wash, Sport, Jeans, Baby Care, Delicates and Woolmark approved functionalities. Haier's exclusive ABT® kills 99.8% of bacteria and prevents the build-up of mould ensuring that clothes remain spotless.

The 82 Series comes packed with useful features such as an End Delay function, allowing management of washing around family needs or off-peak energy costs. The Express 15-Minute and speedy Sport cycles freshen up clothes when time is at a premium. Its LCD display also keeps users up-to-date with progress and end-time.

Convenient, practical and full of features, the HW90-1482 is a value-packed washing machine perfect for busy families.


The HWD80-1482 is a washer-dryer perfect for families with limited space. It has a large sized 8kg stainless steel drum, 1400 rpm spin speed and provides total practicality with a 5+5kg wash and dry straight through cycle. The HW90-1482 is easy to use with 11 built-in programmes, including Express 15-Min, Sport, Jeans, Baby Care, Delicate and Woolmark approved functionalities, yet provides total control with variable temperature and spin-speed settings and an LCD control panel.

The Intelius 500 pictured left, the HW90-1482, centre, and the HWD80-1482 right, available from May 2013 onwards

* Calculations based on declared number of wash cycles of a regular container of non-concentrated liquid detergent.

**Tested by VDE Institute, Germany, relates to bacteria Staphylococcus aureus (DSM 799), Escherichia coli (DSM 1576) and Pseudomonas aeruginosa (DSM 939).


About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2012 was 25.8 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.



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