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Haier Group Chairman & CEO, Zhang Ruimin, ranked among “The World’s 50 Greatest Leaders”
04-09 2014

Haier, the world’s number one Major Appliances manufacturer* is pleased to announce that the company’s Chairman and CEO, Zhang Ruimin, has been named in Fortune magazine’s list of “The World’s 50 Greatest Leaders”, published this month.

Mr. Zhang, the founder of Haier Group, ranks 22nd in the ranking of leading global figures from business, politics and society who Fortune credits with “energising their followers and making the world better.” Other honourees include Pope Francis, Angela Merkel, and Warren Buffett.

In its citation, Fortune credits Zhang Ruimin’s “radical management innovations” with transforming Haier into the world's largest appliance brand, noting that Zhang “groups employees into small, self-managing teams that choose their own managers, compete for internal talent, and can earn big bonuses.”

Under Zhang Ruimin’s leadership Haier has created a management system that puts customer needs at the heart of the product development process. Haier encourages staff to track evolving market trends and form autonomous project teams to address emerging opportunities. Each new project or market opportunity leads to the formation of a dedicated small team of workers functioning as an independent company, what Haier calls a ZZJYT. The system is designed to foster internal entrepreneurship and innovation, and to make Haier a more efficient and nimble company.

René Aubertin, CEO of Haier Europe said “We are delighted that Haier’s Chairman and CEO, Zhang Ruimin, has received this honourable recognition from Fortune. He joins an elite group of transformational leaders whose strength and vision has impacted people’s lives in a positive way. His pioneering leadership style has ensured that Haier remains the number one major appliances brand for the fifth consecutive year. He demonstrates continuous outstanding business leadership and continues to be a strong champion of excellence and innovation.” 

For further information, please contact our UK press team:

Joseph Chance

Orlaith Finnegan

+ 33 (0)1 55 02 15 17

+ 33 (0)1 55 02 27 97

*source: Euromonitor International Limited; based on 2013 data

About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 66 trading companies, 143,330 sales outlets and 24 industrial parks with 70,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange. For more information:

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