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Take a glimpse inside your future home with Haier’s ‘Smart Windows’ display at IFA 2014
09-15 2014

Take a glimpse inside your future home with Haier’s
‘Smart Windows’ display at IFA 2014




Berlin, 5 – 10 September 2014
Hall 3.1 – Stand 103




Haier, the world's number one major appliances brand for five years running*, invests 4% of its annual turnover in R&D and is constantly innovating to provide consumers with products that perfectly meet their daily needs. At IFA this year, visitors to the designated ‘Smart Windows’ space can enjoy an exclusive preview of Haier’s future products, including an intelligent connected refrigerator.




The interactive Side-by-Side refrigerator designed by Haier is the perfect kitchen appliance for food lovers in search of simplicity. With a translucent glass panel in the door you can see what is inside, without having to open the door. The glass panel becomes opaque or transparent depending on your needs, an innovation that allows for considerable energy savings.


Haier’s Side-by-Side refrigerator offers many practical features such as:

ü  5 storage areas including a freezer compartment capable of dropping quickly and deeply to -35°C, to maintain the freshness, nutritional value and taste of foods.

ü  Automated humidity control through a sensor located inside the refridgerator compartment, which communicates with the main control panel to regulate humidity levels through the use of a fan motor.

ü  Wi-Fi connection to manage all the functions of the refrigerator via a tablet or smartphone (e.g. temperature control, alarm management), and provide Smart Alerts to the Haier after-sales team when a malfunction is detected.




The futuristic ‘Smart Windows’ Side-by-Side refrigerator is part of the Haier S100 series of one-metre-wide refrigerators. The S100 series is covered by a unique lifetime guarantee on the refrigerator compressor.




Haier, the first manufacturer to offer a lifetime warranty on its refrigerator compressor

Customers who purchase one of the new Haier SBS S100 or 4D S100 refrigerators will have one month following the purchase to register their qualifying product on the Haier website** for a lifetime warranty on the compressor.

The compressor is one of the most important parts of any refrigerator, situated in the core of the cooling system. With its unique lifetime warranty, Haier reassures consumers of the exhaustive and precise design work that has gone into producing their refrigerator, a product which will maintain optimal performance levels year after year.




* with 9.7% retail volume share in 2013 (source: Euromonitor International Limited 2013).
** See for more information


For interview requests or further information, please contact our UK press team:

Joseph Chance
+ 33 (0)1 55 02 15 17

Orlaith Finnegan

+ 33 (0)1 55 02 27 97



About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 66 trading companies, 143,330 sales outlets and 24 industrial parks with 70,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

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