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Haier unveils 3rd generation combi refrigerator series
09-15 2014



Haier unveils 3rd generation combi refrigerator series

Elegant style meets exceptional performance




Berlin, IFA 2014
Hall 3.1 – Stand 103




Haier, the world’s number one Major Appliances brand for five years running*, unveils its latest range of combi fridge-freezers, the 70 series, at IFA 2014. The stylish lineup of 2-door, 3-door and 4-door models will add a touch of modern elegance to any kitchen. With impressive energy ratings between A++ and A+++ -20%, Haier’s third generation combi refrigerators guarantee exceptional performance and energy savings.




A new generation of Combi fridge-freezers




Haier’s newest range of combi refrigerators are packed with innovative features designed to meet the storage needs of today’s busy families. For the most hygiene-conscious consumer, the 3D and 4D refrigerator compartment is equipped with Haier’s specially developed Anti-Bacterial Technology (ABT®), which automatically eliminates bacteria from the air circulating in the refrigerator compartment, for a hygienically clean storage zone.

Amongst other practical features, Haier’s 70 series combi refrigerators include a Digital inverter compressor, which guarantees optimal energy performance and effectively limits temperature variations inside the refrigerator compartment or freezer. It also ensures that the refrigerator runs smoothly and continuously at all times, making Haier’s new combi lineup one of the quietest refrigerators on the market at just 38 dB.




A Wi-Fi connection is available for the three-door and four-door models, allowing you to remotely manage all refrigerator functions via a tablet or smartphone for maximum convenience. Smart Alerts automatically notify the user in the event of a malfunction. Meanwhile, Haier is in the final stages of developing a function to enable immediate transfer of such alerts to the Haier aftersales service. The aftersales service would then intervene to resolve any technical issues.

For additional convenience, the 4D model is equipped with a water dispenser for cool, refreshing water at any time. 




More flexible cooling options with the MyZone compartment




Haier has revamped its MyZone technology to offer even greater storage options to consumers. It offer four innovative functions:

- Quick Cool: Allows you to quickly cool beverages for those last minute guests.

- Fruits and Vegetable: Allows you to optimally store fruits and vegetables.

- Chiller 0°C Fresh: Allows you to store delicate foods such as meat and fish.

- Defrost: Allows you to defrost your meals in a natural and gradual manner.


Meanwhile the No Frost system ensures that the freezer section remains frost free, for easy maintenance.


The refrigerator compartment in both the 3D and 4D models is equipped with an ultra-bright LED Tower that illuminates the interior of the refrigerator, making it easy to locate items. It consumes less energy and lasts longer than incandescent bulbs, without emitting heat.  With an A++ energy rating, the new 3D Fridge is 40% more energy efficient than an A rated model.




For ultimate peace of mind, Haier’s new generation of combi fridge freezers include a 12 year compressor warranty. Customers will have one month after purchase to register their qualifying product on the Haier website** for a 12-year warranty on the compressor.

The compressor is one of the most important parts of any refrigerator, situated in the core of the cooling system. With its unique 12-year warranty, Haier reassures consumers of the exhaustive and precise design work that has gone into producing their refrigerator, a product which will maintain optimal performance levels year after year.


Model specifications:


C3FE743CM / C3FE743CWJ (2D)

Height: 1.9m

Net capacity: > 430L

Energy class: A2+

Noise level: 38 dB(A)

Cooling technology: Full No Frost\ABT

Light: Top LED


A3FE742CMJ (3D)

Height: 1.9m

Net capacity: 420L

Energy class: A2+

Noise level: 38 dB(A)

Cooling technology: Dual cooling system \ABT\WIFI

Light: Tower LED


B3FE742CMJW (4D)

Height: 1.9m

Net capacity: 420L  

Energy class: A2+

Noise level: 38 dB(A)

Cooling technology: Dual cooling system \ABT\WIFI

Dispenser: Mechanical control with water tanker Light: Tower LED




*with 9.7% retail volume share in 2013 (source: Euromonitor International Limited 2013).
** See for more information






For more information, please contact our UK press team

Joseph Chance
+ 33 (0)1 55 02 15 17

Orlaith Finnegan

+ 33 (0)1 55 02 27 97



About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 66 trading companies, 143,330 sales outlets and 24 industrial parks with 70,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

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