News & Press
Home News & Press Haier launches pr...
Haier launches premium wine cellars
11-25 2014




Haier, the world’s number one Major Appliances Brand for five years running*, is expanding its range of freestanding wine cellars with the launch of three new premium models. The WS50GDBI, WS92GDBI and WS151GDBI have an elegant design to suit stylish, modern kitchens and use the latest innovative technology from Haier to store any kind of wine in its optimum conditions.




These beautifully crafted wine cellars have capacities of 50 bottles (WS50GDBI), 92 bottles (WS92GDBI) and 151 bottles (WS151GDBI). The classy look of each model is enhanced by a stainless steel finish and natural oakwood shelves for convenient stacking. An LED touchscreen offers simple control of the appliance with no need to open the door. Through the use of a low-vibration compressor mounted on a silent block, Haier design teams have been able to reduce the noise level to a mere 39dB, maintaining a peaceful environment in the home at all times.




The WS50GDBI, WS92GDBI and WS151GDBI all use distinct temperature zones so that red and white wines can be stored together at their ideal temperatures. The LED control panel can be used to adjust temperatures between 5°C and 20°C and a humidity control mechanism has been added for even more precise control of the internal storage environment. The taller WS92GDBI and WS151GDBI models also use a one-touch demystifying function.




Haier recognises the importance of retaining the quality and taste of wine throughout storage. An active carbon filter ensures the air inside these Haier wine cellars remains pure, making for a clean internal environment. Meanwhile, anti-UV glass is used in the door to protect wine from ambient light.




The WS50GDBI, WS92GDBI and WS151GDBI are available at the following suggested retail prices:

WS50GDBI - £999

WS92GDBI - £1399

WS151GDBI - £1699




*Source: Euromonitor International Limited; based on 2013 data


For interview requests or further information, please contact our UK press team:

Joseph Chance
+ 33 (0)1 55 02 15 17

Orlaith Finnegan

+ 33 (0)1 55 02 27 97


About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 66 trading companies, 143,330 sales outlets and 24 industrial parks with 70,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

For more information:


Contact us

Submit a question to our support team

Start now


0333 003 8122

0344 561 1234

European Hotlines