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Haier unveils unique Cube Series fridge-freezers at IFA 2015
09-03 2015

Hall 3.1 – Stand 109


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Haier, the world’s number one Major Appliances Brand for six consecutive years*, introduces the new Cube Series range of big-capacity fridge-freezers at IFA 2015 in Berlin. Including two high-end models (Door-in-Door and Smart Window), the Cube Series uses the latest cooling technology from Haier to ensure foods are stored in the ideal conditions to retain taste and last longer than ever before. Each model features an ultra-flexible independent compartment Haier Flex Zone, which can be alternated between refrigerator and freezer for ultimate customisation. With the Cube Series launch, Haier also introduces its unique Trilogic cooling system. Meeting all consumer requirements for quantity, storage configuration and conservation, the Cube Series offers the perfect solution for all family members.


Cube Series: adapt quantities to fit your creativity


Behind a stylish four-door design, the Cube Series fridge-freezers are each divided into three compartments: a top-half refrigerator compartment, a freezer compartment in the bottom left and a further 100L independent compartment in the bottom right, with variable temperature control between -20°C and +5°C.


This ultra-flexible compartment allows users to customise quantities and temperatures to suit their needs exactly as required. For example, it can be configured to create a traditional top/bottom fridge/freezer setup, or alternatively to offer a bigger refrigerator, with 25% additional refrigeration space.    


For those whose cooking creativity is limited by their refrigerator, the new Cube Series provides constant adaptation to all needs and situations. With the Cube Series, creativity in the kitchen has no limits!


Trilogic: a triple cooling system to fit all product mixes and preservation needs


The Cube Series Trilogic cooling system uses three evaporators for just one compressor. The use of a separate evaporator for each compartment ensures that odours and flavours are not mixed between compartments, so food taste remains optimal from the moment it is stored right until consumption.


Furthermore, the refrigerator compartment features two special drawers: a high-humidity zone (over 80% humidity) and a low-humidity zone (under 45% humidity), to best preserve all different kinds of ingredients according to their needs.


With these improved storage conditions, the life of fresh food is extended by 3 – 7 days. For perfect hygiene, the fridge-freezers are also equipped with Haier’s trademark Anti-Bacterial Technology (ABT® the icon on right top corner), which uses UV lighting to eliminate bacteria from the refrigerator airflow, allowing food to be kept fresher for longer.    


Innovative energy-saving technologies and best-in-class performance to address customer demands


Always seeking to innovate to make life simpler for its customers and increase product energy efficiency, Haier introduces new door designs with the high-end Cube Series refrigerators:


§ Door-in-Door (product ref HTF-630TDIDG7): Opening the outer door of the refrigerator gives easy access to the inner door, where frequently used items such as bottled drinks can be kept fresh and taken out with no need to fully open the refrigerator.

§ Smart Windows (product ref HTF-620TDM8): Approach the refrigerator and the door illuminates, with touchscreen control allowing the user to activate the Smart Windows function. Through a translucent glass panel, the user can see the contents inside the refrigerator, without needing to open the door.


With large capacities of up to 630L thanks to extra width, families will be comfortable in the knowledge that the Cube Series can cater for all their storage and preservation requirements. The range also offers best-in-class performance in energy efficiency (up to A+++) and low noise level (40dB).


Customers will also benefit from a lifetime compressor warranty, if they register their qualifying product on the Haier website within 28 days of purchase. Haier set a new industry precedent when it first announced a lifetime compressor warranty on its high-capacity S100 refrigerators at IFA 2014. With the extension of this unique concept to the high-end Cube Series models, Haier continues in its mission to offer the best customer satisfaction and peace of mind, with high-quality products that can be passed down from generation to generation.


Cube Series key features and specifications by model




§  Key Features: Big capacity, Haier Flex Zone & Door-in-Door

§  Net capacity: 630L (430/95/105L)

§  Noise level: 40 dB(A)

§  Net Dimension: 1900x908x768 mm

§  Tower LED light

§  Glass design

§  Anti-Bacterial Technology -  ABT®

§  High & Lower humidity zone

§  Super temp-adjustable zone (+5°C ~ -20°C)

§  Energy efficiency: A++

§  Suggested retail price: £1099


Smart Windows


§   Key Features: Big capacity, Haier Flex Zone & Smart Windows

§   Net capacity: 620L (430/90/100L)

§   Noise level: 40 dB(A)

§   Net Dimension: 1900x908x738 mm

§   Tower LED light

§   Stainless steel look

§   Anti-Bacterial Technology  - ABT®

§   High & Lower humidity zone

§   Super temp-adjustable zone (+5°C ~ -20°C)

§   Energy efficiency: A+++

§   Suggested retail price: £1499


* with a 10.2% market share (Source: Euromonitor International Limited; retail volume sales in units based on 2014 data).



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