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Haier launches unique Cube Series fridge-freezers in the UK
02-11 2017

                   Haier launches unique Cube Series fridge-freezers in the UK                


                   Haier, the world’s number one Major Appliances Brand*, introduces the new Cube Series range of big-capacity fridge-freezers in the UK following the unveiling of this new line-up at IFA last year. Using the latest cooling technology from Haier, the Cube Series fridge-freezers ensure that foods are stored in ideal conditions to retain their freshness and taste. With large capacities of up to 456L, to meet all consumer requirements for quantity, storage and conservation, the Cube Series offers the perfect solution for all family members in the UK.                


                   Cube Series: Adapt temperatures for flexibility in the kitchen                

                    The refrigerator is often the starting point for inspiration in the kitchen. The stylish four-door design Cube Series models have been crafted with many features designed to making life easier for large families, catering for their particular storage needs and consumption habits. The large total capacity is split between three easily-accessible compartments: the refrigerator, the freezer and the adjustable MyZone compartment.


                    The MyZone compartment has a selection of three temperature options which vary between 0° C and +5°C, for users to choose from according to their needs. This temperature control allows for optimal food preservation, maintaining the taste and nutritional qualities of food over longer periods of time. The MyZone compartment can be used to store all kinds of food, such as fish, meat, fruit and vegetables.


                   A double cooling system for ideal preservation                

                   Cube Series: Spacious, Clean, Caring and Adaptable                

                    Constantly looking for innovations that simplify the lives of its consumers, and improve the energy efficiency of its products, Haier’s Cube fridge freezers feature energy efficient LED lighting without heat emission to help users locate their food items more easily. LED lighting is also longer lasting than incandescent bulbs. With a warranty of 10 years on the fridge freezer’s compressor, the central feature of a refrigerator’s cooling system; consumers can be assured of the optimal level of design and work which goes into Haier’s products. With a large capacity of up to 456L thanks to extra width, families will be assured that the Cube Series can cater to all their storage and preservation needs. The range also offers best-in-class performance in energy efficiency (up to A++) and low noise level (40dB).


                   Double Cooling Cube Series key features and specifications:                

                    - Net capacity: 456L 


                    - Noise level: 40 dB(A)


                    - Net Dimension: 83cm (width) x 190 cm (height)


                    - LED light


                    - Glass design


                    - High humidity zone


                    - Energy efficiency: A++


                    - Available with or without water dispenser


                    - 10-year warranty on its compressor**


                    - 4 Door Design with stainless steel finish



                    The Cube Series will be available in the UK market in July 2016 at a suggested retail price of  £999

                   Note: As the name suggests, the Cube Series, part of a new range of refrigerators, is also available in another model, with a single cooling system. The latter offers the same product features at a total capacity of 438L and a net dimension of 83cm (width) x 180cm (height). It will be available from July 2016 onwards at a suggested price of £799.

                   * with a 9.8% market share. Source : Euromonitor International Limited; retail volume sales in units based on 2015 data.                

                   ** See terms and conditions on                


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