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Haier UK Addresses 2016 Golden Silk Road Global Brand Forum
02-11 2017


Top 500 global brand leaders from Chinese and British companies will gather today for the 2016 edition of the Golden Silk Road Global Brand Forum, held at the Central Hall Westminster in London. Haier UK’s Market Director, Mr. David Yearsley, has been invited to deliver a keynote presentation at the event.

21 November 2016 - Haier, the number one Major Appliances brand*, will be

addressing the 2016 edition of the Golden Silk Road Global Brand Forum at the Central Hall Westminster in London today. In a panel discussion entitled “Brand and the Future in the one belt and one road” among selected leaders of top 500 global brands, Mr. David Yearsley, Market Director, Haier UK & Ireland, will deliver a

keynote presentation on Haier’s global development. He will be introducing Haier as a brand, its focus areas as well as key company objectives in Europe and the UK.  


Speaking at the event for the first time, Yearsley said: "It’s a pleasure to be here today among other global brands to present the exciting developments at Haier and our ambitious plans for 2017. This is an excellent opportunity to reinforce Haier’s brand positioning and showcase the company’s recent developments in terms of growth and innovation."


The Golden Silk Road Global Brand Forum is a full day meeting of Chinese and British companies, where top Chinese enterprises will seek cooperation opportunities with British companies and organizations. A range of discussions will cover financial investment, internet finance, city cooperation, global healthcare, infrastructure and transportation. To register for the forum, visit:


*With 9.8% retail volume share in 2015 (Source: Euromonitor International Limited; retail volume sales in units based on 2015 data).


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