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Home > About Haier > News > Euromonitor International Haier is the number one brand globally in major appliances for 17 consecutive years( 2009-2025)
Euromonitor International Haier is the number one brand globally in major appliances for 17 consecutive years( 2009-2025)
01-08 2026

17年第一图片


On January 8, 2026, Euromonitor International, a globally recognized research institution, reported that Haier was the world’s No.1 brand in major appliances by sales volume in 2025. This marks the 17th consecutive year Haier has held the top global position.

According to Euromonitor International’s 2025 data:

  • Haier has been the world’s No.1 brand in refrigerators by sales volume for 18 consecutive years.

  • Haier has been the world’s No.1 brand in washing machines by sales volume for 17 consecutive years.

  • Haier has been the world’s No.1 brand in wine coolers by sales volume for 16 consecutive years.

  • Haier has been the world’s No.1 brand in freezers by sales volume for 15 consecutive years.

Haier Smart Home focuses on the smart living sector and is building a platform-based, service-oriented ecosystem. The company continues to advance its user-centric “126” Strategy:

One Innovative Access Channel: Haier Smart Home serves as a unified platform where users can manage all smart household appliances and access one-stop ecosystem services covering clothing, food, housing, and entertainment.

Two Established Platforms:

  • A dealer-oriented platform designed to support partner growth and business development.

  • A full life-cycle user platform focused on delivering an exceptional user experience.

Six Core Capabilities: Globalization, Premiumization, Digitalization, Intelligentization, Ecologization, and Green Development.

Haier Smart Home will continue delivering full-scenario solutions—from smart appliances to integrated smart homes and smart lifestyles—while striving to become a world-class leader in the smart living ecosystem.