Euromonitor InternationalHaier is the number one brandglobally in major appliancesfor 17 consecutive years( 2009-2025)-Haier South Africa

17年第一图片

On January 8, 2026, data from Euromonitor International, a world-renowned research institution, showed that in 2025, Haier

is the No.1 brand globally in major appliances by sales volume. This marks the 17th consecutive year Haier has held this top position worldwide!

Additionally, Euromonitor International's data from 2025 revealed:

●Haier has been the world’s No.1 brand of refrigerators by sales volume for 18 consecutive years.

●Haier has been the world’s No.1 brand of washing machines by sales volume for 17 consecutive years.

●Haier has been the world’s No.1 brand of wine coolers by sales volume for 16 consecutive years.

●Haier has been the world’s No.1 brand of freezers by sales volume for 15 consecutive years.

Haier Smart Home is committed to the smart living sector, develops a platform-based service-oriented ecological enterprise, and firmly advances the implementation of its user-centric "126" Strategy:

——One Innovative Access Channel: Haier smart home. Through it, users can not only manage all household smart appliances, but also enjoy one-stop ecological services covering clothing, food, housing and entertainment.

——Two Established Platforms: One is the dealer-oriented platform designed to facilitate business growth for partners; the other is the full-life-cycle user platform, which delivers a perfect user experience.

——Six Developed Core Capabilities: Globalization, Premiumization, Digitalization, Intelligentization, Ecologization and Green Development.

Haier Smart Home will continue to provide users with full-scenario service solutions ranging from smart appliances to smart homes and then to smart lifestyles, striving to become a world-class enterprise in the smart living ecological brand sector.

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