News
QINGDAO, CHINA – April 23, 2026 – The successful conclusion of the 2026 Haier Qingdao Marathon marks a powerful milestone in Haier’s ongoing global mission to promote active lifestyles, community engagement, and smart living innovation. As a leading global brand, Haier continues to merge wellness, technology, and community development, reinforcing its position at the intersection of sport, smart home ecosystems, and human-centered innovation.
Held alongside parallel Haier sporting events in Indonesia and Italy, this global initiative highlights how Haier is seamlessly integrating physical wellness with cutting-edge smart home technology, creating a unified vision of healthier, smarter living worldwide.
Qingdao Marathon Showcases Haier’s Commitment to Smart Living and Athletic Excellence
The flagship Haier Qingdao Marathon 2026 welcomed an impressive 25,000 runners, all participating in full and half marathon races set against Qingdao’s breathtaking coastal and mountainous landscape. This large-scale Haier marathon event not only celebrated endurance and athletic performance but also reinforced Haier’s commitment to community wellness and global connectivity.
Beyond the race itself, Haier extended its support through immersive Haier Smart Home experience zones at the Qingdao race expo. These zones demonstrated how Haier smart home innovation enhances both athletic performance and recovery.
Smart Home Ecosystem Enhancing Athletic Wellness
By integrating advanced AI health monitoring algorithms within a full Haier smart home ecosystem, the brand delivered:
Scientific race preparation tools
Real-time performance insights
Technology-driven post-race recovery solutions
Personalized smart living services for athletes
Haier Indonesia Expands Global Reach with Women’s Empowerment and Smart Living Innovation
Simultaneously, Haier Indonesia hosted the Haier Women’s Day Run 2026 in Jakarta, further strengthening Haier’s global presence in community-driven sporting events and smart home engagement.
The 10km Haier run attracted more than 8,000 participants, united under the empowering theme:
“Move for Change: Break the Bias, Break the Limits.”
This Haier global initiative went beyond sport, serving as a platform for:
Female empowerment
Regional athletic excellence
Promotion of smart living solutions
Smart Appliances Meet Sporting Excellence
The Jakarta event also featured a flagship Haier smart appliance launch, reinforcing the brand’s commitment to combining innovation, smart home technology, and community engagement.
Additionally, the event hosted the Southeast Asia Final Marathon, bringing together elite athletes from Malaysia, the Philippines, and Indonesia, further strengthening Haier’s global sporting ecosystem.
Haier Europe Champions Social Impact Through Milano Relay Marathon
In Europe, Haier continued its commitment to community impact and global responsibility through participation in the Milano Relay Marathon for the fourth consecutive year.
A total of 28 Haier colleagues across seven teams took part in the relay, demonstrating how teamwork, community spirit, and corporate responsibility align with Haier’s global values.
Supporting Social Integration Through Sport
Through this initiative, Haier Europe supported YouSport and Project Nexus, a program dedicated to:
Assisting unaccompanied foreign minors
Promoting sports participation
Providing educational opportunities
Encouraging social integration in Milan
This initiative reflects how Haier uses sport and smart living philosophy to create meaningful social impact, reinforcing its role as a globally responsible brand.
Global Synergy: Connecting Communities Through Haier Marathon Initiatives
Further strengthening its global community network, Haier invited the champion of the 2025 Thailand Haier Run to participate in the 2026 Qingdao Marathon events.
This cross-border participation highlights how Haier marathon initiatives are interconnected, creating a global ecosystem of athletes, communities, and innovation.
By linking local Haier sporting events into a unified global platform, Haier continues to:
Build international connections
Promote cultural exchange
Strengthen community engagement through sport
Advance its smart living mission worldwide
Driving Smart Living Through Global Wellness and Innovation
Whether through a 10km Haier run, a team relay marathon, or a full marathon event, every initiative reflects Haier’s unwavering dedication to:
Investing in local communities
Promoting health and wellness
Advancing smart home innovation
Building a globally connected smart living ecosystem
Haier’s approach goes beyond traditional sponsorship. By integrating AI, smart home ecosystems, and wellness-focused technology, the brand is actively shaping a future where smart living and healthy living coexist seamlessly.
Haier’s Vision: A Smarter, Healthier, Globally Connected Future
As Haier continues to expand its global sporting footprint, the brand remains focused on leveraging innovation, smart home technology, and AI-driven ecosystems to improve everyday life.
Through initiatives like the Haier Qingdao Marathon, Haier Women’s Day Run, and Milano Relay Marathon, Haier is redefining what it means to be a global smart home leader—one that not only delivers advanced appliances but also fosters community, wellness, and human connection.
In every stride taken across continents, Haier reinforces its mission:
to create smarter homes, healthier lifestyles, and stronger global communities.