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Haier, the world's No.1 brand in major home appliances for 17 consecutive years*, has confirmed its role as Official Partner of Roland-Garros 2026, reinforcing its long-term global sports strategy and commitment to connecting premium technology with the passions and lifestyles of consumers around the world.

As one of the most iconic and prestigious tournaments in international sport, Roland-Garros occupies a unique position at the intersection of excellence, innovation and culture. The clay-court Grand Slam attracts millions of fans globally and provides a powerful platform for brands that share its values of performance, resilience and continuous improvement. Through its ongoing partnership with Roland-Garros, Haier continues to strengthen its international presence while showcasing how connected, people-centric technologies can enhance everyday life through intelligent design, convenience and care.

The partnership forms part of Haier's broader global brand strategy, which leverages world-class sporting platforms to engage consumers through shared values and experiences. Guided by its global slogan, "Play with the Number Ones", Haier has built an extensive international tennis partnership portfolio spanning Roland-Garros, the Australian Open, the Mutua Madrid Open, the Rolex Paris Masters and the Nitto ATP Finals. These collaborations align Haier with some of the most recognised and respected events in world tennis, reinforcing the brand's commitment to excellence, precision, innovation and sustained high performance.

"Roland-Garros brings together excellence, passion and innovation on a truly global stage," said Antony Peart, Director of Brand and Communications at Haier Europe. "As Official Partner once again, we deepen our long-standing commitment to sport and bring our people-first connected technology closer to consumers, partners and fans worldwide."

The French Tennis Federation has welcomed the continued collaboration, highlighting the growing impact of the partnership since its inception in 2023.

"We would like to thank Haier, the tournament's Official Partner, for supporting us in this latest edition of Roland-Garros. Since it began in 2023, our partnership, driven by innovation, has grown increasingly meaningful year after year. This year, spectators at Porte d'Auteuil will be able to enjoy the many activities offered by Haier both within the stadium and at the Tribune Concorde, for an even more intense Roland-Garros experience," said Gilles Moretton, President of the French Tennis Federation.

Throughout Roland-Garros 2026, Haier will maintain a prominent presence across the tournament grounds and throughout Paris, creating opportunities for visitors and fans to engage directly with the brand and its latest innovations. The company's activations will showcase how technology can support modern lifestyles through greater convenience, sustainability and efficiency, while also highlighting the values that connect elite sport and smart living.

Among the innovations on display will be products from Haier's premium ecosystem, including the Horizon Collection refrigerator range, which combines advanced cooling and preservation technologies with sophisticated design to help consumers extend food freshness, reduce waste and manage food more efficiently. The exhibition will also feature solutions across wine preservation, dishwashing, laundry care and premium cooking, reflecting Haier's commitment to delivering a connected home experience that responds to evolving consumer needs.

Beyond the stadium, Haier will extend the Roland-Garros experience into the heart of Paris through its presence at Place de la Concorde, home of the French Tennis Federation's Tribune Concorde fan zone. There, visitors will be able to explore Haier's customised motorhome installation, featuring interactive product demonstrations and immersive brand experiences that connect smart home innovation with the spirit of world-class tennis.

The partnership with Roland-Garros comes as Haier continues to strengthen its position as a global leader in home appliances. With operations spanning more than 200 countries and regions, the company has achieved sustained international growth through a strategy centred on innovation, premiumisation and independent brand development. Today, Haier ranks as the No.1 home appliance brand in eight markets, including China, the United States, Australia and Thailand, while maintaining top-three and top-five positions across numerous other key international markets.

As Haier continues to expand its global footprint, Roland-Garros remains a cornerstone partnership within a wider sports strategy that connects consumers with the brand through some of the world's most prestigious sporting events. Together, Haier and Roland-Garros demonstrate how excellence, innovation and performance can inspire audiences both on and off the court.