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Haier Ranked The #1 Global Major Appliances Brand For 3rd Consecutive Year -Euromonitor

11-15 2011

Haier continues to extend its global brand market share to 7.8%, gaining the top spot in Euromonitor’s Global Major Appliances 2011 Brand rankings for the third consecutive year.

(Qingdao – China), December 15th, 2011 – Haier announced today that Euromonitor International, the global leader in consumer market strategy research, has again ranked Haier as the number one major appliance brand in the world with a 7.8% retail volume share in 2011 marking the third consecutive year Haier has been given this honor.  It also signifies a 1.7% growth for Haier in global brand market share from 2010.

Haier also gained the top position again in several product categories, as well as becoming first this year in a new category, evidence that Haier is not only strengthening but expanding as its presence as it grows globally. Haier’s top product rankings include:

  • Refrigeration Appliances:

-      Haier is the number one manufacturer of Refrigeration Appliances in the world with

       16.5% retail volume share, up 3.9 points from 2010.

-      Haier is number one brand of Refrigeration Appliances in the world with 13.7% retail

       volume share in 2011, up 2.9 points from 2010.


  • Freezers
  • Haier is the number one Freezer manufacturer in the world with 16.8% retail volume share in 2011
  • Haier is the number one Freezer brand in the world with 16.7% retail volume share in 2011.


  • Home Laundry Appliances:

-     Haier is the number one brand of Home Laundry in the world with 10.9% retail volume

share in 2011, up 1.8 points from 2010.


  • Electrical Wine Cooler/Chiller
  • Haier is the number one brand and manufacturer of Electrical Wine Cooler/Chiller in the world with 16.1% retail volume share in 2011, up 1.3 points from 2010.


Haier not only reaching the top spot in so many product categories but making significant gains each year in those categories is evidence of the world’s growing trust and confidence in Haier’s quality and value through the innovative, tailor made products and services it offers them worldwide.  Haier’s first ever ascension into the top of Euromonitor’s Freezer rankings shows that a growing number of customers are choosing a wider selection of Haier products to meet their needs.


“Year after year, we are finding that Haier’s commitment to creating home solutions through our innovative tailor-made products are being realized by more and more people worldwide as they learn that they can count on Haier’s wide range of products to give them the quality, and value they need,” said Ms. Zhang Tieyan, Director of Haier Global Branding Operation.  “The fact that Haier has reached the top of Euromonitor’s rankings for three years in-a-row in an expanding number of categories shows Haier’s commitment in meeting those needs. As Haier continues to grow globally, we aim to bring even more solutions to people across the globe.” said Zhang.  








About Euromonitor International Limited

Euromonitor International Limited, founded in the UK in 1972, is the world's leading independent provider of business intelligence on industries, countries and consumers.  The Global Major Appliances Brands 2010 rankings are based on 2010 data from trade sources and national statistics. 



About Haier Group Co. Ltd

Founded in Qingdao, Shandong province, China, in 1984 under the leadership of Mr. ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1 major home appliances brand in the world and China (Source: Euromonitor International Limited; retail volume sales in units based on 2010 data).  Haier products are distributed in more than 165 countries and regions in North America, Europe, the Middle East, Asia and Africa.  Haier has 61 trading companies, 24 manufacturing plants, 10 R&D centres and 21 industrial parks with more than 70,000 employees worldwide.  Global revenues amounted to RMB 135.7 billion (USD 20.7 billion) in 2010.  Haier Electronics Group Co., Ltd.  (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong.  Qingdao Haier Co.  (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.


For more information, visit www.haier.com/ae

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