On October 21, 2011, “Middle East &African Customers Meeting” came to a successful end at Qingdao Haier Intercontinental Hotel. Over 40 senior customers from 18 Haier branches in Middle East and Africa attended the meeting.
At the meeting, leaders of Haier Group including the overseas responsible person Li Pan and the responsible person for Middle East and Africa Zhang Qingfu, etc. summarized and shared the market operation of Haier Group in Middle East, Africa and the world. The meeting effectively enhanced the brand image of Haier among the Middle East and African customers, and deepened the relationship with customers. The 12-year budget totaling 530 million dollars for Middle East and Africa was concluded at the meeting. The group realized a great increase compared with the last decade.