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Haier Refrigerators Start a Good Fiscal Year in Nigeria

07-01 2011

Haier Refrigerators Start a Good Fiscal Year in Nigeria A new fiscal year starts in June in Nigeria. It is believed locally that good business performance in this month heralds the whole year success. For Haier's Western Africa Operating Entity 690, by providing customer needed products and experiencing activities, it accomplished 145% of the targeted refrigerator sales value in June with the market share lifted to 35% from 31% at the beginning of the year. With high brand recognition by the local customers, Haier stand is placed at the most obvious position in the stores of the top three retailer chains. Caption: Nigerian customers selecting Haier refrigerators in the department store.

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