Haier tops Global Major Appliance Brand rankings for sixth consecutive year-Haier The United Arab Emirates

Global market share surpasses 10% mark for first time
Haier has been recognised as the number one brand of Major Appliances in the world for the sixth consecutive year by Euromonitor International, the world’s leading independent provider of business intelligence on industries, countries, companies and consumers. According to data released by Euromonitor International, the brand achieved a 10.2% retail volume market share in 2014, surpassing the double-digit mark for the first time. Haier also tops Euromonitor International rankings in four product categories: Refrigeration Appliances, Freezers, Home Laundry Appliances and Electrical Wine Coolers/Chillers.

The research data from Euromonitor International shows that Haier’s global retail sales of major appliances have continuously increased since the brand first topped the Global Major Appliances Brands rankings in 2009 with a global market share of 5.1%. Despite general market sluggishness in 2014 and decreasing or negative sales growth for many, Haier’s crowning for the sixth consecutive year is further evidence of the company’s capacity to adapt in the Internet Age.

Euromonitor International 2014 certifications : Haier N°1 in all categories below Major Appliances § Haier is the N°1 brand of Major Appliances in the world with 10.2% retail volume share in 2014 Refrigeration Appliances § Haier is the N°1 brand of Refrigeration Appliances in the world with 17% retail volume share in 2014 § Haier is the N°1 manufacturer of Refrigeration Appliances in the world with 18.6% retail volume share in 2014 Freezers § Haier is the N°1 brand of Freezers in the world with 22.8% retail volume share in 2014 § Haier is the N°1 manufacturer of Freezers in the world with 23.4% retail volume share in 2014 Home Laundry Appliances § Haier is the N°1 brand of Home Laundry Appliances in the world with 14.4% retail volume share in 2014 Electrical Wine Coolers/Chillers § Haier is the N°1 brand of Electrical Wine Coolers/Chillers in the world with 18.1% retail volume share in 2014 § Haier is the N°1 manufacturer of Electrical Wine Coolers/Chillers in the world with 18.4% retail volume share in 2014

"Listen and understand the customer to better answer their needs" is one of the overriding Haier philosophies. The company’s success is in no small part due to its dedication to monitoring and responding to user feedback throughout the product design process, to create innovative electronic appliances that make everyday life simpler for users. The Haier “Smart Home” concept is based on customer experience data which carefully analyses user interests, brand preferences and buying intentions to obtain a clear picture of the Haier customer.

	“Haier sees a future in which all appliances become state-of-the-art, internet-connected terminals, to take care of daily chores at the touch of a button." René Aubertin, CEO of Haier Europe

Internally, the Haier workforce subscribes to the idea of a “networked factory”, an open ecosystem which serves as a connection between the company’s R&D resources and its users. By placing the customer at the forefront of its innovation strategy, Haier has succeeded in creating real-time networking between global users and its global R&D teams. The end result: Haier continues to deliver smart appliances which offer an optimised product experience to users.