Euromonitor: Haier Ranked No.1 Major Appliances Brand for the 14th Year

Over the past 30-plus years, Haier has contributed a world-leading product brand to the household appliances industry. Entering the era of IoT, Haier has created a world-leading ecosystem brand!

Now, Haier has achieved new milestones in developing an ecosystem brand. On January 6, Haier again made the world headlines - Euromonitor International, the world's authoritative research organization, showed that Haier was the world's largest household appliance brand in terms of retail sales in 2022, which also marked the 14th time Haier has topped the industry. 

According to the data released by Euromonitor in 2022:

·     Haier has been the No.1 brand of refrigeration appliances in the world in volume sales for 15 consecutive years.

·     Haier has been the No.1 brand of home laundry appliances in the world in volume sales for 14 consecutive years.

·     Haier has been the world’s No.1 brand of wine coolers in volume sales for 13 consecutive years.

·     Haier has been the world’s No.1 brand of freezers in volume sales for 12 consecutive years.

Haier Smart Home creates a top experience for users by upgrading the premium, scenario, and ecosystem brands; while creating top efficiency for the enterprise through digital transformation.