The French Tennis Federation and domestic appliance manufacturer Haier are delighted to announce that they have signed a partnership agreement for the 2023 edition of the Roland-Garros tournament.
Haier – the number one brand globally in major appliances – has become an Official Partner of the Parisian Grand Slam for the forthcoming edition of Roland-Garros, which will take place from 22nd May to 11th June.
Within the framework of this collaboration, Haier will benefit from extensive visibility on the “netboxes” (supports near the net) on the six largest courts in Roland-Garros stadium (Philippe-Chatrier, Suzanne-Lenglen, Simonne-Mathieu, No.6, No.7, and No.14).
Haier will also have a space in the Partners’ Village, where it can play host to its clients during the tournament.
The partnership reflects Haier’s Zero Distance philosophy as the power of tennis will help the Company to get closer to customers attracted by outstanding performance, tailor-made, smart, and ecosystem experiences.
Haier Is the New Official Home Appliances Partner and Gold Partner
This partnership will provide a premium platform for Haier to promote its latest innovations and sustainability focus to tennis fans - a community numbering more than one billion globally. This aligns with Haier’s Zero Distance strategy, which aims to bring the brand closer to audiences attracted to outstanding performance, tailor-made, smart, and ecosystem experiences.
Haier will receive on-court, in-arena, and on-site visibility at a portfolio of top ATP Tour events: the Nitto ATP Finals, Internazionali BNL d’Italia, Rolex Paris Masters, Barcelona Open Banc Sabadell, Cinch Championships (London Queen’s Club) and Hamburg European Open in 2023. Haier will also benefit from world-class corporate hospitality experiences and exposure to ATP Tour’s digital channels.
This marks the latest major sponsorship for Haier, following a recently announced deal with Roland-Garros, in partnership with the French Tennis Federation (FFT). It directly supports the company’s global growth strategy, building on its position as the first consumer choice for smart solutions.
With this sponsorship, Haier is further reaffirming itself as a premium brand and strengthening its equity, with the aim of becoming the brand that reconnects all generations to the power of tennis.
OFFICIAL RACKET SPORTS PRODUCTS RETAILER
OFFICIAL TENNIS CLUB