News
On May 19th, Haier Kenya held its 2025 Dealer Summit and New Product Launch in Nairobi, the capital city, attracting over 200 core dealers nationwide.
At the event, Haier Smart Home unveiled its market strategy for brand building in Kenya and a full range of high-end product lineups, marking a new milestone in its localized operations.
The highlight of the launch was the display of the full product series. Haier, centering around smart home and tennis tournament elements, engaged with users in an "up-close" manner, earning recognition from both channels and the market. In addition, KOLs participated in live streaming on site, interacting with users and dealers online, further enhancing the brand influence.
（Swipe left and right to view more）
During the meeting, the General Manager of Haier Kenya stated that this year, Haier would provide more competitive products and comprehensive market support to achieve new goals together with national dealers.
Meanwhile, Zhang Jianping, President of the China-Kenya Real Estate Association, said that Haier, with its advantages in research and development, manufacturing, product lineup, and services, continuously launched high-quality household appliance products that meet market demands, providing strong support for the real estate industry in Kenya.
Currently, in Kenya, Haier Smart Home has adopted a 2+10+N model, including 2 Haier brand stores, 10 shop-in-shops, and cooperation with more than 200 supermarket channels.
Furthermore, Haier introduced global leading high-end household appliances such as dry-wet storage T-door refrigerators, global dishware cleaning expert dishwashers, washing machines with globally largest drum diameter, and water heaters to quickly respond to market changes, diversify the supply chain, and assist in market expansion.
Coupled with Haier's brand display on the "National First Road" expressway, Haier Kenya has achieved revenue growth of over 30% for two consecutive years.
In the future, Haier will continue to deeply cultivate the Kenyan market, providing users with high-end brand and scenario brand experiences. Meanwhile, focusing on digital transformation, it will provide dealers with a one-click operating system to empower business efficiency and drive sustained growth in local and Middle East&Africa performance.
