Haier Kicks Off 2026 in Saudi Arabia with Dual Celebrations: Partnering for a ‘Brighter Future’ and Inviting the Public to ‘Play with the Number Ones’

Dammam/Riyadh, Saudi Arabia – January 12, 2026 – Haier, the world’s leading IoT ecosystem brand and the global No. 1 major appliance brand for 17 consecutive years, today launched two landmark initiatives in Saudi Arabia, underscoring its deep commitment to the Kingdom’s market and vision.

1. Strengthening the Ecosystem in Riyadh

Under the theme “Stronger Together, Brighter Future,” Haier hosted its Saudi Arabia Distributors Conference & 2026 Strategic Launch in Riyadh. The strategic conference gathered key distributor partners to reflect on 2025’s success and co-chart the course for 2026, reinforcing a shared mission to lead through innovation and customer-centric solutions that embody the spirit of “playing with the number ones.”

2. Engaging the Community in Dammam

Concurrently in Dammam, Haier inaugurated the “Play with the Number Ones” Global Premium Sports Event pop-up, a massive 1,856-square-meter experience at Corniche Square, Al Khobar, open until January 16. As the official partner of Al Hilal Saudi Football Club and Liverpool Football Club, Haier transformed cutting-edge technology into interactive football challenges. Visitors immersed themselves in appliance-powered games, explored dedicated photo zones, and stood to win exclusive club merchandise and Haier home appliance prizes.

The event showcases Haier’s region-specific innovations designed for the Saudi climate and evolving consumer demands, particularly among younger households seeking quality living:

ü  Air Conditioners maintains 100% full cooling capacity without compromise, even in extreme heat up to 55°C. Provides continuous and stable cooling even at 68°C, tackling the toughest Saudi summers. Professional inverter technology enables fast cooling, energy savings, and quiet operation.

ü  Refrigerators featuring HCS Freshness Technology to preserve produce for up to 7 days and T·ABT Sterilization eliminating 99.9% of bacteria.

ü  Gaming TVs with 120Hz high refresh rates, low input lag, and Dolby Vision for a fluid, cinematic, and immersive viewing experience.

ü  Washing Machines with large capacities and FPA Direct Drive motors for efficient, quiet performance backed by a lifetime warranty.

ü  Light Commercial Air Conditioners deliver SASO-compliant, Wi-Fi-enabled solutions with easy installation and superior air delivery.

On January 14, Eng. Hussein bin Manea Al-Abbas, Director of Technical Affairs at Al Khobar Municipality, visited the site on behalf of the Governor. After reviewing Haier's tailored innovations, he particularly commended the advanced air-conditioning technology, stating, "This well-executed, engaging event aligns with our goal to enhance residents' quality of life. We look forward to deeper collaboration with Haier."

Mr. Jiang Liang, General Manager of Haier Saudi, emphasized the brand's commitment: "We remain focused on building a premium brand and becoming the top choice for Saudi consumers through product leadership and superior end-to-end experience." Haier supports this with its "24-hour delivery and installation" and "2-1-0" service standard (2-hour appointment, 1-day completion, zero complaints), while strengthening its premium image through its partnership with Al Hilal and sustained brand investment.

The pop-up reflects the local implementation of Haier's global strategy "Play with the Number Ones," integrating champion-level product innovation, strategic local partnerships, and community engagement to reinforce its role as a technology leader and lifestyle enabler.

The event demonstrates Haier's integrated "online-offline, B2B-B2C" approach and strong local resource integration. Guided by Saudi Vision 2030, Haier will continue collaborating with local partners to enable smarter, higher-quality living through innovation and exceptional experiences.