Haier Saudi Arabia & BK Bukhamseen Host New Product Launch Event, Full Range of Smart Home Appliances Unveiled

Release Date: 21 July 2026

1. Panoramic view of event venue & group photo of all invited guests

2. Host opening speech, speech delivered by BK channel senior management

3. Haier regional manager delivering speech in Arabic, loyal customer sharing product experience

4. Unveiling ceremony of AC-Ultra inverter air conditioner, demonstration of self-cleaning & Haismart remote control function

5. Neutron series washer-dryer launch, live tests for low noise, large inner drum & gentle drying

6. Launch of Horizon851 & Mailang 606 built-in refrigerators, fresh-keeping contrast experiment

7. Unveiling of 75GUX smart TV, on-site immersive gaming & audio-visual experience

8. On-site customer consultation & product trial, group photo of all participants at event closing

   

1. Event Overview

From 19:00 to 21:30 on 20 July, Haier Saudi Arabia, together with core channel partner BK Bukhamseen, held an exclusive new product launch & experience event at BK-Al-Fardois retail store. The event gathered selected local loyal customers, BK’s management, purchasing & marketing teams, as well as Haier’s marketing and product teams, creating an immersive tasting session for Haier’s full lineup of smart home appliances.

The event followed a complete agenda: opening remarks, strategic sharing by channel and brand representatives, word-of-mouth sharing from long-term customers, unveiling ceremonies for flagship products covering air conditioning, laundry, refrigeration and TV categories with live technical demonstrations, and a free product consultation & trial session, fully showcasing Haier’s comprehensive smart home appliance solutions customized for Saudi Arabia’s high-temperature climate and local household demands.

2. New Product Launch & Live Technical Demonstrations

Four flagship product lines of the year were officially debuted at the event. Visual experiments and real-life operations were conducted to demonstrate the core differentiated advantages of each product to all guests on site:

1. AC-Ultra Inverter Air Conditioner

   Unveiled jointly by Haier Product Director and BK Store Manager. The team introduced the 5-year full-unit warranty service in detail, and demonstrated the unit’s self-cleaning function and Haismart mobile remote pre-cooling feature, highlighting its strengths of health, intelligence and full adaptability to Saudi Arabia’s extreme high temperature.

   

2. Neutron Direct Drive Washer-Dryer Combo

   Multiple live practical tests were carried out: stable coins placed on the drum proved ultra-low noise and smooth operation of the direct-drive motor; a panda plush toy illustrated the ultra-large inner drum capacity; a silk scarf drying test demonstrated the intelligent variable-speed air supply technology for gentle fabric care, allowing visitors to intuitively experience premium washing & drying performance.

   
   

3. Horizon851 & Mailang 606 Built-in Fresh-Keeping Refrigerators

   Both refrigerator models were unveiled simultaneously. The Horizon851’s built-in large screen played live sports matches, paired with an iodine fresh-keeping contrast experiment; the Mailang 606 showcased HCS humidity-locking fresh-keeping film, side built-in design and innovative bottom heat dissipation structure. As Saudi Arabia’s first built-in refrigerator with long-lasting fresh-keeping performance, it attracted extensive attention from all guests.

   

4. 75GUX Smart Large Screen TV

   Unveiled by Haier Sales Director and TV Product Manager. Gaming equipment was connected to reproduce tournament game footage, enabling guests to experience ultra-high-definition picture quality, surround stereo sound and smooth gaming performance, creating a brand-new home audio-visual entertainment experience.

   

3. Channel Cooperation & Customer Feedback

Ammar, Category & Purchasing Director of BK Bukhamseen, delivered a speech on site. He expressed gratitude to all attending customers and Haier for long-term support, and stated that both parties will further deepen cooperation, continuously launch premium home appliances and launch diversified in-store experience activities for local consumers in Hasan District.

Ali, East Regional Sales Manager of Haier, delivered a speech in Arabic on behalf of the brand. He thanked channel partners and local consumers for long-term trust, and conveyed Haier’s brand concept that Haier is the top choice for family home appliances. Loyal long-term customers were invited to share authentic long-term usage experience of Haier appliances, voluntarily praising Haier’s reliable product quality and intelligent design.

All guests actively participated in trials of all product categories, and took the initiative to consult about product functions, installation and after-sales service. The on-site atmosphere was highly interactive, fully reflecting local consumers’ recognition and purchase intention for Haier’s new flagship appliance series.

4. Event Summary & Follow-up Plans

This new product tasting event at BK store marks a key landing activity for Haier Saudi Arabia to deepen strategic cooperation with BK Bukhamseen. Through offline immersive scenario demonstrations, Haier fully demonstrated its strong technical R&D strength customized for Saudi Arabia’s local climate, home layout and household usage habits. Meanwhile, it further consolidated the layout of Haier’s high-end product matrix in local retail stores.

Moving forward, Haier Saudi Arabia will continue to cooperate with all BK retail stores, regularly launch new product experience sessions, customer tasting events and offline interactive activities, continuously expand brand influence in the local market, raise brand market share, and work hand in hand with channel partners to further explore and develop Saudi Arabia’s home appliance market.

At the closing of the event, the Haier team and all BK channel guests took a group photo together, recording the shared vision of joint development and striving for leading market position through mutual cooperation.