Haier Saudi Arabia Holds High-Level Strategic Meeting with eXtra to Explore Saudi Home Appliance Market

• Group photo of senior executives from both parties

• Haier product specialist introduces fresh-keeping refrigerator series to eXtra team

• On-site technical demonstration & introduction of air conditioner products

• Function introduction of all-in-one washer & dryer

• Scene shots of interactive experience zone for Haier smart TV

• On-site photos of forum discussion and product tasting session

  

1. Event Overview

On 22 July, Haier Saudi Arabia held a high-level strategic meeting with eXtra, the top-tier home appliance retail channel partner across Saudi Arabia. Mr. Najib, Group Categories Manager, and Mr. Chebier, Washing Goods Category Manager, led the core eXtra team to visit Haier brand showroom.

Both sides conducted in-depth business negotiations focusing on three key directions: long-term business growth, coordination of market resources, and upgrading of strategic cooperation.

During the meeting, the Haier Saudi team accompanied the eXtra team to visit the full lineup of premium new products customized for local Saudi demand. Core technical strengths of refrigeration, laundry, smart display and other product lines were demonstrated on site, fully presenting localized home appliance solutions tailored to Saudi Arabia's high-temperature climate and household consumption habits.

2. Cooperation Feedback & Key Achievements

The senior management team of eXtra fully recognized Haier's global leading brand strength and comprehensive product competitiveness. The team expressed strong intention to introduce the complete portfolio of newly-launched products, and the two sides reached preliminary consensus on new product listing, joint marketing campaigns and channel resource support.

3. Strategic Significance & Follow-up Arrangements

As the leading retail channel in Saudi Arabia, eXtra owns nationwide offline stores and complete online e-commerce channel resources with huge customer traffic.

After this high-level meeting, Haier Saudi Arabia formally invited the core eXtra team to attend the IFA Global Home Appliance Exhibition in Germany and France. This top-tier industry exhibition will serve as a key opportunity to further deepen the strategic partnership between the two brands.

Moving forward, both parties will seize market cooperation opportunities to unlock new growth momentum in Saudi home appliance market, steadily raise Haier's overall market share in Saudi Arabia, and continuously consolidate Haier's leading position across the Middle East market.