On January 30, 2023, football players of Young African Sports Club（also called Yanga）became users and star experience officers of Haier Smart Home. Yanga is the most successful football club in Tanzania. It has won 28 Premier League titles in Tanzania, 2 Azam Federation Cup titles and 6 Community Shield titles.
The star players of the Yanga interacted with Tanzanian users through social media, attracting 1.7w fans in Tanzanian for Haier Smart Home social media account. The club also held a special launching event to introduce the competitiveness of Haier Smart Home appliances. 200 people including the core home appliances business channels in Tanzania, fans and media participated in the event. Interacted with local users through their favorite football activities, Haier Smart Home is getting more and more recognition from local users.
User-centered, Haier Smart Home will keep provide smart life solutions for Tanzanian users.