Haier MultiWash Launches in Tanzania

On September 25, Haier Smart Home, together with prominent Tanzanian local enterprise METL, held a brand launch event in the capital city of Dar es Salaam. More than 200 partners and channel dealers gathered at the event, where Haier Washing Machine showcased high-end products including the MultiWash and officially announced the launch of the MultiWash in the Tanzanian market.

      Why has the MultiWash been able to enter such a broad market? The answer lies in users' real laundry care pain points. Tanzania is located in the tropics, where local households tend to be large and the volume of laundry is high. Underwear, outerwear, and maternal and infant items must be washed separately. Once clothes are mixed together, bacterial cross-contamination can easily occur; washing them in separate batches means at least two or three rounds of waiting, which has become a common problem troubling local families.

      Haier's MultiWash precisely targets this pain point with an integrated design of an "11kg main drum + dual 1kg small drums": the three inner drums are mutually independent with completely separated water paths, eliminating the risk of cross-contamination. The three drums can operate simultaneously, handling large loads of laundry in one go.

      At the launch event, Haier created a zone-wash experience check-in area inspired by local football enthusiasm, allowing customers to observe the simultaneous operation of the triple-drum prototype up close amid football interactions. Through a steel-bone integrated structure that enhances overall rigidity, the machine remains stable and quiet even when all three drums are spinning at the same time. Many attending customers remarked on site: "Haier washing machines have left a deep impression on us."

      From a global layout perspective, Tanzania is the latest stop in the global footprint of the MultiWash and an important move in Haier's deep cultivation of the African market. Previously, the MultiWash had successively entered markets including the UAE, Egypt, and Kenya, and in multiple markets it has entered the mainstream tier of high-end laundry care products.To date, the product has been launched in 36 countries worldwide, with global cumulative sales surpassing 600,000 units.

      Leveraging METL's channel network and service capabilities built over many years of deep local presence, Haier will accelerate the introduction of zone-wash laundry care technology into more Tanzanian households.