Haier Partners with METL to Further Upgrade High-End Layout

On September 25, Haier Smart Home partnered with Tanzania's long-established local enterprise METL to hold a Haier brand launch event in the capital, Dar es Salaam. More than 200 partners and channel dealers gathered on site, marking the first appearance after the two sides reached a strategic partnership. Meanwhile, Haier Smart Home and LFC & PSG, the world's top football event resources, made their local debut, marking the continued deepening of Haier Smart Home's strategic layout in Tanzania.

To meet local user needs, multiple high-end products were showcased at the event. The differentiated MultiWash washing machine features direct-drive three-drum partitioned washing, with the small drum equipped with UV sterilization technology, leading a new trend in healthy partitioned laundry care. Haier's global flagship Horizon series refrigerator features a Nutri bank compartment that locks in 95% of food nutrients through magnetic control technology; it is equipped with a 100% independent ice-making system, Pure Ice, ensuring odor-free external water and ice dispensing; the full series adopts a large capacity design of 650L to 706L, enabling full-process smart management.

The event integrated high-end product experiences, sports event interactions, lucky draws, and the launch of the new products, and invited local mainstream media and influencers to speak online, bringing Tanzanian users a comprehensive new smart living experience. In the Lucky Draw session, multiple Haier products including TVs, refrigerators, air conditioners, kitchen appliances, and the MultiWash were given as prizes to channel dealers. The MultiWash received enthusiastic responses from dealers upon its debut.   

Behind these products is the continuous implementation of Haier Smart Home's globalization and high-end strategy in Tanzania. Since entering the Tanzanian market, Haier Smart Home has continued to advance brand premiumization, introducing a series of globally leading home appliance products to the local market, including dry-wet storage T-door refrigerators, freezers that keep food frozen for 150 hours, the world's largest drum diameter front-load washing machine, healthy energy-saving inverter air conditioners, Smart AI TVs, and complete kitchen appliance sets.