News & Press
Home News & Press Haier's 2013 cool...
Haier's 2013 cooling range
04-15 2013



Spacious, smart, sophisticated

Haier, the world’s number one Major Appliances brand (source: Euromonitor International Limited; retail volume sales in units based on 2012 data), today announces the introduction of its 2013 cooling range.

James Osborne, White Goods Product Manager at Haier UK and Ireland, said: “These three cooling products are the result of Haier’s pursuit of excellence, innovation and design. From small design ideas, such as spill-proof shelves, to leaps forward in energy-saving technology, the 2013 range has it all. With three products this strong, Haier has raised the bar. Storing food has never been this cool.”

The HB22FWRSSAA: a 4-door American SBS

Spearheading Haier’s 2013 cooling range is the HB22FWRSSAA, a striking new, top of the range 4-door fridge-freezer. The American-style HB22FWRSSAA is a best-in-class model designed for large families in need of style, convenience and abundant features. The French door fridge-freezer is ergonomically designed to maximise its 387L capacity, featuring two easy pull-out freezer drawers for easy access to frozen foods. Its Total No Frost technology provides convenience and a multi-flow cooling system ensures the most efficient and even cooling throughout the fridge.

An elegant stainless steel finish also promotes a timeless aesthetic, and an in-door water dispenser and automatic ice machine bolster an already exceptional feature-set. The fridge-freezer is perfectly suited to families in need of space for BBQ platters and pizzas, or budding chefs who require the latest cooling technology.

A 3-door combi fit for a fashionable family

The Haier A2FE735CXJ is a combination of versatility, practicality and design. The sleek 3-door stainless steel fridge-freezer offers revolutionary use of space, with top quality A++ energy efficiency. The A2FE735CXJ features innovative pull-out freezer drawers, a touch-controlled LCD display, supercool functionality, tower LED lighting and a total net capacity of 347L, all in a 60cm-wide design. As with its larger sibling, the fridge-freezer features Total No Frost and multi-flow cooling technology. The 3-door’s chiller compartment offers three settings (quick cool, defrost and chiller) ensuring the Haier A2FE735CXJ is packed with features. 

The fridge integrates three safety-glass spill-proof shelves to support up to 28kg and an integrated foldable wine rack. Its LED tower provides a brighter, more energy-efficient, long lasting light source. The freezer drawers ensure there will be no more hunting around on your knees and the fridge and freezer sections can be controlled separately.  Finally, a holiday function turns off the fridge section only to reduce running costs while the user is away. All this in a fridge that oozes style with its stainless steel exterior.

An American-style SBS full of character

Finally, the HRF-628IF6 in silver is a classical American-style fridge freezer, offering an innovative feature set. Not only does the HRF-628IF6 keep running costs to a minimum with its A+ rating (economising 40% energy when compared with a Class A fridge)   it comes equipped with a multi-flow frost-free air flow system that creates a uniform circulation of air inside a refrigerator, ensuring a total absence of frost. This provides low maintenance, as it does not need defrosting, and has the in-built luxury of a water and ice dispenser.

The HRF-628IF6’s high quality, spill-proof shelves support up to 28kg and this impressive refrigerator includes an advanced digital display and temperature controls on the door for easy food management. The humidity-controlled crisper reduces food wastage by keeping your fruit and vegetables fresher for longer.

A sister product, the HRF-628DF6, a version which has the same high quality specifications, without the in-built water and ice dispenser is also available.


The HB22FWRSSAA, left, the A2FE735CXJ, centre, and the HRF-628IF6, right, available from May 2013 onwards 

About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2012 was 25.8 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.



Contact us

Submit a question to our support team

Start now


0333 003 8122

0344 561 1234

European Hotlines