Haier Malaysia was established in 2002, and has been providing consumers with reliable and high-quality products in the market ever since. In Malaysia, Haier offers a wide range of products across many categories, such as Refrigerator, Freezer, Washing Machine, Air Conditioner, Television and Kitchen Appliances.
Haier has been certified the Global No.1 Major Appliance Brand for 14 consecutive years since 2009. It also has the distinction of being the first and only IoT ecosystem brand in the BrandZ Top 100 Most Valuable Global Brands ranking.
Here at Haier, we are dedicated to provide consumers with innovative and smart products to better meet their needs. It all starts with our corporate philosophy, a credo based on delivering quality products and constantly innovating. For Haier, our consumers’ needs are most important when it comes to product development, design, quality service.
Since 2005, Haier Malaysia has expanded its operations and has branch offices in West and East Malaysia. Consumers can now find Haier products available from more than 1,500 outlets and shopping malls nationwide. Haier currently has 30 Brand Shops in operation, allowing consumers to view the latest products and technologies from Haier.
Haier also provides a 24/7 Careline service, where consumers can engage with our careline consultants to answer any questions. Consumers in the Klang Valley can also walk-in to its consumer service centre located at SetiaWalk, Puchong, Selangor, for any product repairs or warranty claims.
*Source Euromonitor International Limited; consumer appliances 2023ed, % unit share, 2009~2022 volume sales data. Major appliances category is the sum of dishwasher, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances.
Haier was founded in December 26, 1984. Under the guidance of the enterprise management philosophy and business philosophy of Zhang Ruimin, Haier Group complied with the development trend of times and continuously implemented strategic transformation. After experiencing the brand building strategy, diversification strategy, internationalization strategy, global branding strategy and networking strategy, Haier has developed from a collective small factory on the verge of collapse into an ecological enterprise led by the Internet of Things. In 2017, the Haier Group achieved a global turnover of 241.9 billion yuan, and the global total pre-tax profits exceeded 30 billion for the first time. Haier Group boasts 10 R&D centers, 24 industrial parks, 108 manufacturing plants and 66 marketing centers across the world.
Haier owns 6 brands including Haier, Casarte, GE Appliances, Fisher & Paykel, AQUA and Leader as its smart home appliances brands; RRS, Haier Consumer Finance, COSMOPlat and Shunguang in the IoT service area; Haier Bros in the cultural and creative industry. The global brand matrix closely balances the strategy of “Smart Home Customization”, providing customized home service solutions, through which the value of the food, clothing, residential and mutual entertainment ecology are shared among worldwide users.
In the process of continuous entrepreneurial innovation, Haier adheres to the development line of “Human value comes first”, seizes the opportunities of the times, and originally proposed the Rendanheyi Model for the IoT era, which has subverts the western traditional classic management model. Harvard Business School in the US, IESE in Spain and IMD in Switzerland have added Haier to their case studies for teaching and researching purposes. Oliver Hart, the Nobel Prize winner in economics, and Gary Hamel spoke highly of it. Also the Rendanheyi Model is taken as the next social model by some management experts.
COSMOPlat, the mass customization solution under the Rendanheyi Model, is ahead of German Industry 4.0 and the American Industrial Internet. It is determined by the IEEE (Institute of Electrical and Electronics Engineers) to take the lead of establishing an international standard for mass customization models. The Haier brands and Haier model are approaching the center of the world stage in the era of the Internet of Things.
Haier's Core Value:
Rights and Wrongs – Users are always right while we need to constantly improve ourselves.
Development Concept – Entrepreneurship and innovation spirits
Interests Concept – Win-win Mode of Individual-Goal Combination