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Haier Industrial Park is now a large facility in Lahore with 2 million units per annum designed capacity to manufacture, assemble and produce high-end home appliances and electronics. After 21 years of development, Haier has become the No. 1 home appliance brand in Pakistan. Currently Haier Air Conditioner is ranked #1 in market share for numerous years along with Haier Washing Machine. Haier Refrigerator is ranked #1 in market share. Haier Pakistan after producing Haier Air conditions. Refrigerators and washing machines extended its production to deep freezers, commercial air conditioners, televisions, microwaves and cooking appliances.

The success achieved by Haier Industrial Park has brought many benefits for both Pakistan and China. By creating thousands of professional jobs for skilled and non-skilled workers, Haier Industrial Park has not only given the country a high-quality manufacturing base for home appliances but it has also stood up for community building, Haier has always been forefront to help the people of Pakistan in natural calamities such as flood and covid pandemic.

2023 Casarte Launch

Haier Pakistan launched an international premium brand, fashioned after Italian elegance: "Casarte." Casarte stands for "Art of Home" and offers "Refined Living" to its elite users. This high-end brand's core product lines include artistic consumer electric appliances with advanced technology and unmatched quality

2022 Dragons of Asia Awards 2022

Haier has raised the bar once again! At the Dragons of Asia Awards 2022, Haier has bagged the Black Dragon Award for the Haier Digital Inverter+ Refrigerator in the category for best integrated marketing campaign.

2021 Launched Haier Smart Home Faisalabad

Haier continued to grow with the love and support of its customers. After the success of the Smart Homes in Lahore and Rawalpindi, Haier brought the same facility for its customers in Faisalabad. Haier Smart Home Faisalabad launched smart IoT enabled modern and latest home appliances to Faisalabad in June 2021.

2020 Haier Smart Home launched in Rawalpindi

In 2020 Haier Smart Home launched in Rawalpindi, thus introducing a new concept in smart living to the people of Rawalpindi. The launch was a great success and the grand opening attracted a lot attention and became the talk of the town in Rawalpindi.

2019 Chinese Vice President Mr. Wang Qishan Visited Haier Industrial Park

Chinese Vice President Mr. Wang Qishan along with Chief Minister Mr. Usman Buzdar visited Haier Industrial Park, strengthening the Pak-China relationship.

2019 Prime Minister Imran Khan Visited Haier Industrial Park

Haier was honoured to receive Prime Minister Imran Khan on his visit to Haier for inaugurating the Haier Industrial Park Phase II.

2019 Haier launched the first Smart Home of Pakistan

Haier launched the first Smart Home of Pakistan in Lahore bringing an amazing experience and life convenience to consumers.

2018 Haier introduced IOT enabled Smart Laundromat

Haier introduced IOT enabled Smart Laundromat in Punjab University Girl’s Hostel.

2017 Won PAS Award

Won PAS Award, Haier brand was highly acknowledged by customer and industry.

Haier becomes first company to assemble Laptops in Pakistan
  Haier has chalked up another achievement, becoming the first company in            Pakistan to manufacture laptops – a development that puts Pakistan on the road to acquiring the            necessary expertise in the manufacture of hi-tech electronics.The Surface Mount Technology (SMT) has been            introduced for the motherboard circuit design/printing, a state-of-the-art laptop manufacture factory set up,            Chinese engineers give continuous training to local staffs for manufacture and quality control technology            transfer Haier Pakistan has clinched a government order to supply 200,000 locally manufactured Haier brand            laptops to the Higher Education Commission (HEC), a constitutionally established independent, autonomous body            which oversees, regulates and funds initiatives in the higher education sector in Pakistan. The laptops will be            given to shining students in the nation’s leading colleges and universities as part of the Prime Minister’s            initiative for free laptops for shining students.
Haier “Save Water Save Pakistan” Campaign
  Haier promoters carried large banners disseminating important information on            the need and ways to consume water. The objective of the campaign was to generate positive publicity for Haier            Brand, reflect good corporate governance and engagement with masses at a social level. All in all it was a            successful campaign, which also coincided with the World water Day.
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The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of            2003, Haier was ranked as the 2nd largest Home Appliances brand in the world.
Values & Technology
Haier’s revenues have shot up            fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24            industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees            around the world. The product range comprises of over 15,100 models in 96 categories.
Continuous innovation is the soul of            Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic            market shares and the 3rd player of three products in the world market and world-class company in the fields of            home integration, network appliances, digital and large scale integrated circuits and new materials.
Haier has long attached significance            to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier            and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software            intellectual property rights. Haier has hosted and taken part in modification of about 100 technological            standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the            IEC Criteria.
Branding Strategy
Haier’s global branding strategy aims at positioning the company as a local brand in different world                    markets in conjunction with enhanced product competitiveness and strong corporate operations. Haier’s                    international business framework encompasses a global network of design, procurement, production,                    distribution and after-sale services. Today, Haier has established 15 industrial complexes, 30 overseas                    production factories and bases, 8 design centers and over 58,000 sales agents worldwide.
With the concept of “customers as the foundation of growth”, Haier provides a one-stop star service to                    its customers. production, manufacturing, to pre-sale, under sales and after sales service. Since 2002,                    Haier has successfully established a network of over 5,000 domestic professional service suppliers to                    deliver timely customized service.
Haier has established an extensive sales network around the            globe. Key partners in perspective markets include:
China :Strategic alliance with Suning and Gome chain stores
America :Cooperation with TOP 10 retailers, e.g. SEARS, Lowe’s, HOME DEPOT,Best Buy, PC-Richard, Wal-Mart, Sam’s,            Costco, Brands Mart and Target
Japan :Cooperation with TOP 10 retailers, e.g. YAMADA, KOJIMA and JUSCO
Europe :Cooperation with KESA, Media Market and Carrefour


Contact Information

Head Office Address:                    4-B, Q-Block, Old College                      Road, M. M. Alam Road Extension, Gulberg-II,                    Lahore, Pakistan



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