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01-21 2015



Haier the world leader in home appliances is celebrating 30th years of outstanding success on a global scale. What started as a state enterprise in Qingdao, Shandong Province, China in 1984 to manufacture and supply refrigerators essentially to the Chinese market has today grown into a truly multinational enterprise and a global leader in home appliances and electronics.

Three decades on Haier manufactures and markets not just refrigerators but a comprehensive range of home appliance products that adorn households not just in china but across six continents thereby improving the quality of human life on a global scale. Today Brand Haier accounts for a whopping 10.2% share of the world market – a true indicator of the confidence that consumers have in Haier products which include a complete range of refrigerators, deep freezers, air conditioners, washing machines, microwave ovens, kitchen appliances and LED televisions. This is the 6th year running that Haier has been voted the leading brand of home appliances in the world by Euro Monitor.

Haier’s global presence allows the group to localize production and build high-quality products tailored to specific local needs. With eight Research and Development Centers around the world, Haier has 29 manufacturing bases and 16 industrial parks in Europe, North America, Asia, the Middle East and Africa.

Here in Pakistan Haier is marking 2014 as yet another year crowned by the success of meeting the set sales targets, with the help of and in close cooperation with its partners, the Haier dealers and distributors through the country. Innovative and aggressive marketing has seen Haier’s share of the local market jump to an admirable 27% over, with the #1 position going to Haier air conditioners and Haier washing machines. All Haier product categories have shown a marked increase in sales – a pointer to the high acceptance that the brand enjoys with consumers in Pakistan.

With planned aggressive marketing and a whole range of new products, Haier Pakistan has set itself increased and challenging marketing and sales targets for 2015 which it is hoped with give Haier an overall share of 32% in the Pakistan market.  This increase in targets is also designed to increase the business and profits of Haier dealers its true partners on the ground in Pakistan.

In another welcome move in 2014 and one that has been widely lauded by one and all Haier Pakistan announced financial benefits for cricketing greats of yesteryears. The announcement was made by Mr. Javed Afridi CEO of HNR Company while speaking at PCB headquarters, Lahore during the unveiling of the logo for Pakistan’s recently concluded home series against Australia. During the series in UAE a purse of US $ 10,000 was presented to three former cricketing greats -  little master Hanif Mohammad, left arm spinner Nasimul Ghani and tear away pacer Ehteshamuddin. A Lifetime Award Excellence was also presented to Shahid Afridi for his remarkable cricketing achievements and an Excellence Award was given to Yunis Khan for his remarkable three consecutive centuries in tests. This and other sponsorships signals Haier’s increasing participation in the development of the game of cricket in Pakistan at both the International and national levels.

Speaking at the occasion Mr. Javed Afridi CEO HNR Company  spoke of his dream of seeing Haier appliances in every household throughout the length and breadth of Pakistan. He added that Haier Pakistan in just a short span of a decade has made significant inroads in the market, which, he said is an indication of the confidence that the Pakistani consumers have in the quality and reliability of brand Haier.

In his remarks Mr. Song Yujun – CEO Haier Pakistan urged Haier team members not to rest on their laurels but to work hard to make the brand #1 across all categories. He said we will continue to  manufacture quality appliances engineered specifically for Pakistani conditions and designed to make the life of Pakistani consumers easy and enjoyable.

Talking to the trade he assured dealers that Haier has their best interests at heart and wants to see them grow in tandem with the Brand.

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