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Haier Ranked The #1 Global Major Appliances Brand in 2012 for 4th Consecutive Year Euromonitor

12-24 2012

Haier Ranked The #1 Global Major Appliances Brand in 2012 for 4th Consecutive Year Euromonitor

 

Haier continues to extend its global brand market share to 8.6%, gaining the top spot in Euromonitor’s Global Major Appliances 2012 Brand rankings for the fourth consecutive year. Haier announced today that Euromonitor International, the global leader in consumer market strategy research, has again ranked Haier as the number one major appliance brand in the world with 8.6% retail volume share in 2012 marking the fourth consecutive year Haier has been given this honor.

According to the report from Euromonitor, in terms of retail volume share, Haier gained the top position again in several product categories, and the top product rankings include:

  • Refrigeration Appliances
  • Haier is the number one brand of Refrigeration Appliances in the world with 14.8% retail volume share in 2012, up 1.1 points from 2011.
  • Haier is the number one manufacturer of Refrigeration Appliances in the world with 16.6% retail volume share in 2012, up 0.1 points from 2011.
  • Freezers
  • Haier is the number one brand of Freezers in the world with 18.6% retail volume share in 2012, up 1.9 points from 2011.
  • Haier is the number one manufacturer of Freezers in the world with 18.8% retail volume share in 2012, up 2 points from 2011.
  • Home Laundry Appliances
  • Haier is the number one brand of Home Laundry in the world with 11.8% retail volume share in 2012, up 0.9 points from 2011.
  • Haier is the number one manufacturer of Home Laundry in the world with 12.2% retail volume share in 2012.
  • Electrical Wine Cooler/Chiller
  • Haier is the number one brand, as well as the number one manufacturer of Electrical Wine Cooler/Chiller in the world with 15.3% retail volume share in 2012.
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