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Joint Collaboration between Haier and Surf Excel Matic- Unilever

11-29 2012

Surf Excel Matic and Haier Washing machines have entered into a collaborative partnership to draw synergies and jointly promote the respective brands. Surf Excel Matic- with its superior stain removal in washing machine credentials, and Haier washing machines- with state of the art technology and features, aim to be the perfect compliments for a perfect machine wash for consumers. The brands will feature endorsements of each other and participate together in consumer engagement activities.

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