Haier Ranked the #1 Global Major Appliances Brand for 5th Consecutive Year
Dec. 22, 2013 -- Haier is ranked the world's number one major home appliances brand with a 9.7 percent retail volume share, according to the 2013 Global Major Appliances Brand rankings released by Euromonitor International, the 41-year-old global leader in consumer market strategy research. In terms of the manufacturer rankings, Haier gained the top position with an 11.6 percent market share, while Whirlpool and Electrolux remained Haier's strong competitors.
Haier also maintained its leadership position in the global markets for refrigerators, washing machines, wine coolers and freezers.
According to the research data of Euromonitor in recent years, this is the fifth time Haier has been recognized as the #1 Global Major Appliances Brand. Against the backdrop of increasing international competition, Haier's consistent and steady growth has attracted widespread attention, but industry watchers are even more interested in investigating into the driving factors behind Haier's success.
Haier is deploying a networking strategy to take full advantage of the opportunities offered by the Internet era. This differentiates Haier from other players in the global appliances market. Haier aims to develop innovative and smart appliances that users can communicated with through the internet, enabling multi-way communications between users and a suits of smart appliances to create an intelligent life experience.
Haier strikes to build smart homes and communities, in order to rapidly create a smart living experience for consumers. However, Haier is not the only player in the smart appliances market, and a number of rivals are challenging its leadership position to gain a larger piece of the pie. Looking ahead, the industry’s attention will be focused on if Haier can leverage its networking strategy to maintain its global appliances leadership position amid the intense market competition.
Euromonitor International Limited, founded in the UK in 1972, is the world's leading independent provider of business intelligence on industries, countries and consumers. The Global Major Appliances Brands 2011 rankings are based on 2011 data from trade sources and national statistics.
Haier is the world's leading home appliance provider, with global revenues of US$25.8 billion and profit of US$1.42 billion in 2012. Renowned for its unique network-based management structure and industry-leading integrated global R&D team, Haier's mission is to create innovative home appliances that anticipate the fast-changing needs of consumers in 160 countries around the globe. Euromonitor International, a world leader in strategy research for consumer markets, has named Haier the number one global home appliance brand for five consecutive years. In 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world.