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Euromonitor: Haier Ranked No.1 Major Appliances Brand 14th Year

01-11 2023

Over the past 30-plus years, Haier has contributed a world leading product brand to the household appliances industry. Entering the era of IoT, Haier has created a world leading ecosystem brand!



Now, Haier has achieved new achievements on the track of developing ecosystem brand. On January 6, Haier again made the world headlines - Euromonitor International, the world's authoritative research organization, showed that Haier was the world's largest household appliance brand in terms of retail sales in 2022, which also marked the 14th time Haier has topped the industry. 


According to the data released by Euromonitor in 2022:

·      Haier has been the No.1 brand of refrigeration appliances in the world in volume sales for 15 consecutive years;

·    Haier has been the No.1 brand of home laundry appliances in the world in volume sales for 14 consecutive years;

·         Haier has been the No.1 brand of wine coolers in the world in volume sales for 13 consecutive years;

·         Haier has been the No.1 brand of freezers in the world in volume sales for 12 consecutive years.

Haier Smart Home creates top experience for users through upgrading the premium brands, scenario brands and ecosystem brands; while creates top efficiency of the enterprise through digital transformation.


Established in 1984, Haier Group is a world-leading provider of solutions to a better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for four consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 14 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune.

Haier Group is committed to working with its world-class ecosystem partners to continuously build premium

brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalised smart life for users around the globe.


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