Haier Pakistan Launched Italian Premium Brand “Casarte”

To celebrate another year of successful outcomes, Haier Pakistan organised its Brand Seminar 2023 event with exhilarating and fun-filled activities and most significantly launched an international premium brand, fashioned after Italian elegance: "Casarte."

Casarte stands for "Art of Home" and offers "Refined Living" to its elite users. This high-end brand's core product lines include artistic consumer electric appliances with advanced technology and unmatched quality.

At the Brand Seminar 2023, Casarte introduced smart scenarios of a smart bedroom showcasing AC, living room displaying LED TV, kitchen, refrigerator and washing machine to bring a customised scenario to life for the entire house. Casarte aims to deliver "Perfection without Compromise" and upholds the spirit of originality and the brand philosophy of "Artistic Appliance, Elegant Life."

Casarte makes exquisite products by perfectly combining cutting-edge original technologies with art, and it leads the artistic trend in home appliances as the favourite high-end brand of over 40 million families.

Providing users with one-stop smart home solutions, Casarte, the premium Italian brand, has now come to the Pakistani market with the vision to constantly satisfy and empower users with exclusive, artistic, and differentiated products. Casarte will not only transform the way of life of the people of Pakistan but will also drive forward industry development with technological innovation in the era of the Internet of Things (IoT).