Haier astound with its annual event Haier Brand Seminar 2024 on 11th January 2024 in Lahore. This year’s seminar revolved around a profoundly impactful theme: “Leading Together; Transformation, Localization, Digitalization,” reflecting Haier's commitment to not just keeping pace with but leading the ever-evolving world of technology. The event Moreover, the brand took the opportunity to make some exciting announcements about what consumers can look forward to during the upcoming months, while acknowledging the hard work of their dealers and distribution network.
The 2024 seminar takes a deep dive into the importance of localization. Haier understands that every market is unique, with its distinct needs and preferences. Haier reinforces its dedication to designing products that cater specifically to local markets. Moreover, digitalization stands as a central pillar of Haier's vision for the future. The seminar highlights Haier's innovative steps in embedding digital technology into its appliances, creating an interconnected ecosystem that offers convenience, efficiency, and a smarter way of living. Haier demonstrated its innovative smart home ecosystem, designed to provide seamless, integrated experiences that cater to the local cultural nuances and lifestyle preferences of Pakistani households.
Haier lineup for this year included ultra-efficient, solar-powered Air Conditioner, inverter Refrigerators with customizable features, the latest eco-friendly Washing Machines and Kitchen Appliances have enhanced technology and manufactured locally. Haier’s new range of LED TVs with advanced AI capabilities and Deep Freezers have a complete range of convertible freezers.
deeper customer engagement, and sustainable business practicesDuring the event the product managers also discussed about the new innovative product launches which will further ease, transform and redefine the live of the consumers. Haier will make groundbreaking advancements in its products and will bring comfort to customers life