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Haier Tops Kantar BrandZ Rankings 2024 as Leading IoT Ecosystem Brand for Sixth Year

06-13 2024

Qingdao, China, June 12, 2024 – Haier has once again distinguished itself as the leading brand in the household appliances sector, marking its sixth consecutive year as the premier Internet of Things (IoT) ecosystem brand on the Kantar BrandZ Most Valuable Global Brands list. This milestone underscores Haier's enduring global leadership and innovative prowess in integrating cutting-edge technology with user-centric solutions.


The latest Kantar BrandZ report highlights significant trends such as the deeper integration of technology with branding, accelerated globalization of brands, and a growing emphasis on sustainability. The total value of the top 100 global brands surged by 20% year-on-year, reaching $8.3 trillion, nearly matching the peak value recorded in 2022. Since the list's inception in 2006, the cumulative brand value of these global leaders has skyrocketed by 474%, with entry thresholds escalating from $4 billion to $19 billion—a 354% increase.

Haier's journey on the Kantar BrandZ rankings began in 2019 at 89th place. Since then, the brand has climbed steadily, reaching 58th place this year. This ascent reflects Haier's substantial growth in brand value, driven by its pioneering IoT ecosystems. In the fiscal year 2023, Haier reported impressive financial results, with global revenues hitting RMB 371.8 billion ($52.3 billion) and profits totaling RMB 26.7 billion ($3.76 billion). According to Zhou Yunjie, Chairman and CEO of Haier Group, their ecosystem brand strategy has been pivotal, acting as a stabilizer, driver, and accelerator in fostering high-quality corporate development.

“Haier has originated and is at the forefront of the ecosystem brand-new paradigm, dedicated to breaking new ground in original technology. By leveraging technological innovation to spur industry innovation, it guides the direction of global industry growth,” said Doreen Wang, Kantar China CEO and Global Head of BrandZ. “Haier was the first to introduce an intelligent interaction engine in the industry, enabling unlimited possibilities for enhancing life with users and for industry development with ecological partners, which has led to ongoing enhancements in brand value and rankings."

Haier’s leadership in ecosystem branding on a global scale is evident in its approach to building lifelong customer relationships through constant interaction and refined user experiences. Its consistent position as the only global IoT ecosystem brand on the Kantar BrandZ list for six consecutive years highlights not only its leadership in the ecosystem brand paradigm but also its resilience and consistent growth over its 40-year journey since its inception in 1984.

About Haier Group

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. With a commitment to "More Creation, More Possibilities," Haier has always been user-centered, adhering to original technology, and building a landscape of Smart Living and Industrial Internet. The company boasts 10 R&D centers and 143 manufacturing centers worldwide. Haier is the world's only IoT ecosystem brand to be ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for six consecutive years, and it has held the No.1 position in Euromonitor's Global Major Appliances Brand for 15 consecutive years.

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