Haier Ranked World’s No.1 Major Appliances Brand for 17th Consecutive Year by Euromonitor International

Qingdao, China | January 8, 2026 — Haier has once again been recognized as the world’s leading brand in major home appliances by sales volume, according to the latest data from Euromonitor International, a leading global market research institution. This marks the 17th consecutive year Haier has earned this distinction, reflecting the trust and loyalty of users worldwide.

Euromonitor International’s 2025 data highlights Haier’s leadership across key appliance categories:

• Refrigerators: World No.1 by sales      volume for 18 consecutive years

• Washing Machines: World No.1 by      sales volume for 17 consecutive years

• Freezers: World No.1 by sales      volume for 15 consecutive years

This sustained leadership comes from consistently putting users at the center, creating solutions tailored to the needs of households across diverse markets.

User-Centered Innovation Across Markets

Haier’s innovation starts with listening. By gathering insights directly from users—including feedback shared on social media about the need for separate sections for small garments—Haier designed the multi-drum washing machine to meet those needs. The product was then adapted to localized requirements—enhancing performance for humid climates and improving energy efficiency for markets with strict standards—demonstrating how user input drives solutions that work globally while staying relevant locally.

Global Excellence Through Sports and Connection

In 2025, Haier deepened its engagement with users through sports, the universal language of life and passion. The company forged long-term partnerships with world-class clubs and organizations, including Liverpool FC, Paris Saint-Germain, the ATP Tour, and made its debut as an Official Partner of the 2025 Australian Open. These partnerships reflect shared values of excellence, precision, and high performance at the highest levels.

Sustainability as a Long-Term Commitment

Haier continues to advance its environmental and social responsibilities. Haier Smart Home has committed to achieving carbon-neutral operations globally by 2050 and is moving toward 100% renewable energy across its operations, embedding sustainability into both strategy and day-to-day practice.

Recognition Built on People and Trust

Haier’s achievements are built by its people. In 2025, Haier Smart Home was named to Forbes’ World’s Best Employers list for the ninth consecutive year, reflecting its long-term focus on talent, culture, and organizational vitality. Haier has also been recognized eight times on the Fortune Global 500 and seven times as one of Fortune’s World’s Most Admired Companies. In addition, BrandZ recognizes Haier as the only IoT ecosystem brand globally, highlighting the unique value it delivers to users worldwide.

With operations spanning over 200 countries and regions, Haier serves more than one billion households. Insights from users continue to guide innovation and adaptation, helping Haier remain the world’s leading major appliances brand for 17 consecutive years.

Source: Euromonitor International Limited; Consumer Appliances 2026 Edition; % unit share, 2025 volume sales data.