Haier Brand Seminar 2026

LAHORE – January 8, 2026: Haier Pakistan today hosted its flagship Brand Seminar 2026, titled "Redefine, Innovation, Connectivity, Sustainability" Held in the heart of Lahore, the event served as a powerful showcase of Haier’s leadership in the appliance industry and its unwavering commitment to a smarter, more sustainable Pakistan. The seminar brought together Haier’s vast dealer network, key stakeholders, and prominent figures from across Pakistan. The event was packed with excitement, amazing announcements, and a glimpse into Haier’s transformative journey for 2026.  Haier invests in platforms that resonate authentically with people’s lives, turning events into a universal language that unites technology, culture, and emotion under one shared story: Play with the Number Ones.

The seminar welcomed over 1,500 dealers from every corner of the country, alongside key industry stakeholders and media. The day began with an exclusive factory tour, where dealers witnessed the precision and scale of Haier’s state-of-the-art production lines. From automated assembly to rigorous quality testing, the tour reaffirmed Haier’s position as a manufacturing powerhouse that prioritizes excellence at every stage.

In 2026, The company’s vision for the future revolves around smarter, more connected homes that enhance comfort, efficiency, and convenience. Haier’s mission is to enable every Pakistani Family to enjoy a high quality modern lifestyle. Haier is not just meeting expectations; it is setting new benchmarks for the future. 2026 is going to be GAME CHANGER as Haier is bringing redefined industrial standards that are; Unlimited part replacements, No Labor Charges and No hidden Cost, in short worry-free service till the extended period of warranty. These solutions addresses the specific needs of Pakistani consumers with quality products providing high performance.

Visionary Leadership

The leadership team shared their roadmap for the year ahead:

• Mr. Feng Xianfa      (CEO, Haier Pakistan): "We don't just build appliances; we build solutions that      elevate the quality of life. 2026 marks our transition from a      product-centric brand to a life-centric partner."

• Mr. Sohaib      Rathore (Director Sales): "Our dealers are our      backbone. This year, we are empowering our network with advanced digital      tools to ensure every Pakistani household has access to the future of      living."

• Mr. Hamayoun      Bashir (Director Marketing): "Innovation is only      meaningful when it's accessible. Our 2026 campaign focuses on bringing the      'Smart Life' to everyone, making comfort and convenience a standard, not a      luxury."

During the event the product managers also discussed the new innovative product launches which will further ease, transform and redefine the user’s experience and give the best after-sales service to the consumers.  The evening concluded with a prestigious awards ceremony, recognizing the outstanding performance and loyalty of Haier’s dealer network. By celebrating these partnerships, Haier reinforced the Innovation, Connectivity and Sustainability spirit that has made it the No. 1 brand in Pakistan.