Haier Launches “Green Drive” With UET, Planting 1,000 Trees for a Sustainable Future

Haier Pakistan has reaffirmed its commitment to environmental sustainability through its latest CSR initiative, Haier Green Drive, held in collaboration with students of University of Engineering and Technology (UET). The plantation activity brought together Haier employees and UET students from multiple departments, united by a shared mission to contribute towards greener lives.

As a part of the drive, 1,000 trees were planted collectively with the joint collaboration of Haier employees & UET students, marking a significant step toward improving air quality and restoring green cover. The enthusiastic participation of students highlighted the strong spirit of ownership and responsibility that UET students have toward environmental protection.

Speaking about the initiative, Haier’s representatives emphasized that the brand’s vision extends far beyond creating home appliances. Haier is a company that believes in building a sustainable future, and it is consistently investing in initiatives that protect the environment and uplift communities.

The Green Drive reflects this commitment by encouraging young people to take an active role in shaping a cleaner tomorrow. The event concluded with a collective pledge to continue supporting environmental conservation efforts in Haier planted forest.

Haier also distributed branded merchandise to UET students as a symbolic reminder to adopt sustainable habits in their daily lives and carry forward the message of environmental stewardship. With the success of this initiative, Haier has set the tone for its 2026 sustainability roadmap, reinforcing its belief that meaningful change begins with collective action. The Haier Green Drive stands as a testament to the brand’s dedication to nurturing a greener, more responsible society that cares to work for prosperity while ensuring sustainability and environmental protection.