About Haier
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Welcome to Haier!

Haier Group

Founded in 1984, the Haier Group has been dedicated to innovation and creating a world famous brand over the past 26 years. Originally a small collective plant on the verge of bankruptcy, it has now grown into an international group which has more than 70,000 employees around the globe and realizes a turnover of 135.7 billion yuan in 2010. Haier has risen to be the world’s No.1 brand of consumer appliances. In addition, it was selected as one of the world's Top 10 innovative companies issued by USA Newsweek’s website.
 
Haier aims to create a world famous brand in the age of the Internet, which features satisfying the personalized needs of users in a short time. What such a business needs is large-scale customization rather than massive production. Taking this opportunity provided by the Internet, Haier addressed this challenge and actively explored and practiced the “Win-win Mode of Individual-Goal Combination”. Through “Inverted Triangle” organizational innovation and “End to End” ZZJYT construction, it realized the transformation from “selling products” to “selling services” and fostered differentiated and sustainable competitive advantages.
 
Trend-leading R&D advantages ---- The Haier’s patent applications total over 10,000- ranking first among Chinese home appliance firms. Haier takes the lead to make breakthroughs in international standards. It participated in the drafting of 61 international standards, 27 of which have been issued and implemented. The company boosts the export of the entire industry chain through standard output.
 
Zero-distance virtual and practical network combination ---- Haier has enormous marketing network advantages in China. In full combination with the Internet, it developed the competitiveness of catering to the demand of consumers in the quickest time via “zero-distance virtual and practical network combination”. “Virtual network” refers to the Internet, which forms customer loyalty through online communities; “Practical network” refers to the marketing network, logistic network and service network, which helps realize the quickest delivery. Therefore, a lot of world-noted brands commission Haier to manage part or all of their sales in China. In the meantime, Haier utilizes their channels overseas to sell its products. With resource exchanges, Haier speeds up the pace of entering the world market.
 
Zero inventory with on demand manufacturing and delivery ---- Giving up the traditional product-oriented development pattern, Haier adopts the user-oriented large-scale customization of “on demand manufacturing and delivery”, realizing “zero inventory” and “zero accounts receivable”. On the basis on working capital zero loans, Haier’s cash conversion cycle reaches minus 10 days.
 
In future developments, to meet demand in the era of the Internet, Haier will place emphasis on U-Home integration, try to control the say on patent standards, further improve global marketing networks and create more user resources. Meanwhile, the company will integrate worldwide R&D, production and sale resources with the “3 in 1” localized mode so as to create an international brand.
 
While devoted to its development, Haier actively fulfils its social responsibilities, assisting in the building of 145 hope primary schools and producing the 212-episode children’s science cartoon Haier Brothers. Haier was the sole consumer appliance sponsor for the Beijing 2008 Olympic Games.
 
Learn More About Haier Please Visit: www.haier.net
 
 
 
Haier PH
 
The seeds of partnership
 
The Haier Philippines story starts at the birth of SANYO Philippines, Inc. (SPI) which dates back to 1971. SPI’s manufacturing history started with the production of high quality and durable gas stoves. Later, the product lines were expanded to refrigerators, television sets, air conditioners and washing machines. SPI continued its manufacturing operations until it was shifted to 100% product importation in July 2004.Continuousproduct innovation led SPI to the award of “Outstanding Manufacturer of Refrigerators” from 1998 to 2003by the Consumer Union of the Philippines.
 
 
An alliance born with inspiration.
 
With a proven track record of inspiring innovation and imagination, combined with decades of market insight and the ability to remain relevant in an ever-changing market, HAIER, a world-leader in the appliance industry, decided to cross oceans, reach the Philippine shores and bring to Filipino homes new and exciting home appliances that have helped catapult HAIER into becoming the world's number one major appliances brand in threeconsecutive years, an honor bestowed upon Haier by Euromonitor, a much-respected and world-renowned marketing and research agency.
 
On Oct 18, 2011, Haier Group and SANYO Electric Co., Ltd. signed a final agreement for Haier to acquire SANYO’s washing machine and consumer use refrigerator businesses in Japan, and washing machine, consumer use refrigerator and other consumer electric appliance businesses in Indonesia, Malaysia, the Philippines and Vietnam. The new company HAIER ELECTRICAL APPLIANCES PHILIPPINES, INC.(HPI) was establishedbased on SPI in 2012.The integration of resources of R&D and manufacturing of Haier Group worldwide offers more capability to the local HPI to satisfy the demand of Filipino consumers.
 
 
Haier Philippines: Into the Future
 
The vision is clear for the newHPI: to make Haier a leading first-class brand that creates value for consumers beyond their expectations by offering innovative home appliance products and services; to make HPIa first-class andmost respected enterprise that attracts local Filipinostalents to work for and to make HPI an enterprise that is socially responsible in the Philippines. All theseand more areover the horizon for HPI, but the immediate agenda, however, is to inspireFilipino homes to live life in a higher standard with more energy-efficient, user friendly and environmentfriendly home appliances.  - ‘Smarter Life, Better Planet’
 
SANYO Company History
 
Year Key Event
1971 SANYO Philippines, Inc. established at Quezon City, Metro Manila. Gas Cooker, Black & White Television production commenced.
1976 Colour Television production commenced.
1980 Relocation to new factory premises in Taguig, Metro Manila.
1982 Refrigerator production commenced.
1996 Washing Machine production commenced.
1998
1999
2000
Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators" award for three consecutive years: 1998, 1999, 2000.
2000 SANYO Philippines, Inc. is certified to the ISO 9002 Quality Standard.
2001 SANYO Philippines, Inc. established website on the Internet.
2001 The Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators" for the fourth consecutive year.
2002 Consumer Union of the Philippines awarded SPI the "HALL OF FAME" award as a result of winning the "Outstanding Manufacturer of Refrigerators" for the fifth consecutive year.
2002 Stopped production of Television and Washing Machine, and importation commences.
2003 The Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators" for the sixth consecutive year.
2004 Stopped production of Refrigerator.
2004 Started 100% importation of all products from other SANYO Group and OEM company.
2005 Relocation to new office in Makati City.
2006 SANYO Group increased its capital to 56 percent.
2006 Celebrated 35th anniversary.
2007 SANYO Group acquired / owned SPI 100 percent.
2007 Introduction of Commercial Products.
2011 Haier Group and SANYO Electric Co., Ltd. signed an agreement for Haier to acquire SANYO’s washing machine and consumer use refrigerator businesses in Japan, and washing machine, consumer use refrigerator and other consumer electric appliance businesses in Indonesia, Malaysia, the Philippines and Vietnam.
2012 Haier Group acquired / owned SPI 100 percent and changed company name to Haier Electrical Appliances Philippines Inc.