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  • Globalization
  • Technological Leadership
  • High-end Users
  • Global brand top 500

Haier of the world, Our Haier, Your own Haier!

Thirty-five years ago, Haier started from the Chinese market.


Today Haier has spread all over Asia, Africa, Europe, North America and the Middle East, and all corners of the world. There are 10 R&D centers, 24 industrial parks, 66 marketing centers and 108 manufacturing plants in the world.


New brands continue to join the Haier family, Aqua, Fischer Parker, GEA, Candy, have become a member of Haier.


Haier, is crossing the culture, merging the brand, and coming to you quickly!




In Camden, South Carolina, the United States, there is a Haier Road named "HAIRBLVD".


In France, "buy a Haier" has become the preferred New Year gift for local residents.


In Japan, housewives are using hand-held washing machines and self-propelled refrigerators developed by Haier's Japanese team.


In India, 96% of refrigerators are produced locally, and Haier's original "non-bending refrigerator" has become the favorite of local friends.


People no longer ask, "Which country does Haier come from?"


"Haier is with you and me anytime and anywhere, so that we can accompany with peace, joy and satisfaction."


"Haier of the world, our Haier, your own Haier!"


Extreme Innovation Powered by Science and Technology  



170+ The extremely innovative Haier has won over 170 world-class industrial design awards, ranking first in the industry
80% Haier is home to 80% of experts in international standards in the field of home appliances
25+ Haier has nearly 10,000 invention patents overseas, covering 25 countries and regions

An endless stream of scientific and technological achievements is a result of the three-tier R&D system of Haier, composed of “10 R&D Centers, five Innovation Centers, and one Community Platform”.


By virtue of a global innovation capability layout, Haier has gradually achieved connection to the world’s first-class innovation resources in the R&D centers and innovation centers across the globe. By responding to the needs of global users, it is carrying out sweeping technological innovations via “changing to meet demand”.


The “global community platform” established by Haier is attracting innovators from all over the world to join actively because of its open model.


The open and innovative R&D ecological model of Haier will continue to achieve technological leadership in the global appliance industry competition!


Dedication Allows Us to Know Users Better    


In the past 35 years, Haier has been tracking and researching middle and high-income groups in various market segments around the world. It collects, analyzes and digs deeper into mass data of global users with different cultural backgrounds on their needs, behavioral attitudes, values and aesthetic preferences. Haier has deep insights into users’ need changes and growth trends, thus Haier “knows about users better than themselves".


By providing a series of high-quality home appliances, stylish and personalized products and caring home appliance solutions, Haier allows middle and high-end consumers around the world to enjoy comfortable and high-quality lives.


At different times and in different locations, “Haier of the World” is fulfilling your warmest and most sincere desire and pursuit of " the truest, the most perfect and the most beautiful”.


We will go side by side with you, the main force of the society, on a dream chasing road.


One of the World's Top 500 Brands  



The brand building and globalization strategies keep magnifying Haier's brand influence. Haier has become a representative of the world's top home appliance brands, ranking among the world's top 500 brands.    


In the 2018 (15th) “The World's 500 Most Influential Brands” list by World Brand Lab, Haier ranked 41st among the world's 500 most influential brands, ranking first in the home appliance industry for 15 years in a row.    


In the list of the Top 100 Most Valuable Chinese Brands in 2018, Haier ranked first, with a brand value of 209.208 billion yuan.    


In July 2018, Qingdao Haier Co., Ltd. entered the Fortune Global 500 list with overwhelming momentum for its amazing revenue scale and brand strength in smart home and advanced manufacturing.    


In the 2017 (14th) “The World's 500 Most Influential Brands” list by the World Brand Lab, Haier was the only Chinese home appliance company that had been selected.    

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