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Haier In PH
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About Haier
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Haier PH
The seeds of partnership
The Haier Philippines story starts at the birth of SANYO Philippines, Inc. (SPI) which dates back to 1971. SPI’s manufacturing history started with the production of high quality and durable gas stoves. Later, the product lines were expanded to refrigerators, television sets, air conditioners and washing machines. SPI continued its manufacturing operations until it was shifted to 100% product importation in July 2004.Continuousproduct innovation led SPI to the award of “Outstanding Manufacturer of Refrigerators” from 1998 to 2003by the Consumer Union of the Philippines.
An alliance born with inspiration.
With a proven track record of inspiring innovation and imagination, combined with decades of market insight and the ability to remain relevant in an ever-changing market, HAIER, a world-leader in the appliance industry, decided to cross oceans, reach the Philippine shores and bring to Filipino homes new and exciting home appliances that have helped catapult HAIER into becoming the world's number one major appliances brand in threeconsecutive years, an honor bestowed upon Haier by Euromonitor, a much-respected and world-renowned marketing and research agency.
On Oct 18, 2011, Haier Group and SANYO Electric Co., Ltd. signed a final agreement for Haier to acquire SANYO’s washing machine and consumer use refrigerator businesses in Japan, and washing machine, consumer use refrigerator and other consumer electric appliance businesses in Indonesia, Malaysia, the Philippines and Vietnam. The new company HAIER ELECTRICAL APPLIANCES PHILIPPINES, INC.(HPI) was establishedbased on SPI in 2012.The integration of resources of R&D and manufacturing of Haier Group worldwide offers more capability to the local HPI to satisfy the demand of Filipino consumers.
Branding experience
Haier Philippines:Smart living
Focus on the theme of "three high" and strategic transformation,insist on Haier brand global concept, in-depth interpret good life with Inspired Living topic. Lead consumer requirement with full range of efficient, healthy and intelligent platformization and familization products. Strengthen on Sell out as entry point,focus on high-end products marketing and retail competitiveness of terminal stores,continuous innovation in the content and form of marketing, strengthen on display, improve shopfront image; optimize user interaction team, improve efficiency, become the first class brand in Philippines with high-quality products and services.
Haier Company History
Year | Key Event |
1971 | SANYO Philippines, Inc. established at Quezon City, Metro Manila. Gas Cooker, Black & White Television production commenced. |
1976 | Colour Television production commenced. |
1980 | Relocation to new factory premises in Taguig, Metro Manila. |
1982 | Refrigerator production commenced. |
1996 | Washing Machine production commenced. |
1998 | Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators" award for three consecutive years: 1998, 1999, 2000. |
1999 | |
2000 | |
2000 | SANYO Philippines, Inc. is certified to the ISO 9002 Quality Standard. |
2001 | SANYO Philippines, Inc. established website on the Internet. |
2001 | The Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators" for the fourth consecutive year. |
2002 | Consumer Union of the Philippines awarded SPI the "HALL OF FAME" award as a result of winning the "Outstanding Manufacturer of Refrigerators" for the fifth consecutive year. |
2003 | The Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators" for the sixth consecutive year. |
2004 | Started 100% importation of all products from other SANYO Group and OEM company. |
2007 | Introduction of Commercial Products. |
2011 | Haier Group and SANYO Electric Co., Ltd. signed an agreement for Haier to acquire SANYO’s washing machine and consumer use refrigerator businesses in Japan, and washing machine, consumer use refrigerator and other consumer electric appliance businesses in Indonesia, Malaysia, the Philippines and Vietnam. |
2012 | Haier Group acquired / owned SPI 100 percent and changed company name to Haier Electrical Appliances Philippines Inc. |
2013-2016 | Stage of stable development Launch the SAP system and Toll-free Hotline |
2017 | All products switch to Haier Brand |
2018 | Launch the high-end model and expand the channel |
2019 | Rapid development stage and improve the strategic transformation
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Welcome to Haier!
Haier Group
Founded
in 1984, the Haier Group has been dedicated to innovation and creating a world famous brand over the
past 26 years. Originally a small collective plant on the verge of bankruptcy, it has now grown into an
international group which has more than 70,000 employees around the globe and realizes a turnover of
135.7 billion yuan in 2010. Haier has risen to be the world’s No.1 brand of consumer appliances. In
addition, it was selected as one of the world's Top 10 innovative companies issued by USA Newsweek’s
website.
Haier
aims to create a world famous brand in the age of the Internet, which features satisfying the
personalized needs of users in a short time. What such a business needs is large-scale customization
rather than massive production. Taking this opportunity provided by the Internet, Haier addressed this
challenge and actively explored and practiced the “Win-win Mode of Individual-Goal Combination”. Through
“Inverted Triangle” organizational innovation and “End to End” ZZJYT construction, it realized the
transformation from “selling products” to “selling services” and fostered differentiated and sustainable
competitive advantages.
Trend-leading
R&D advantages ---- The Haier’s patent applications total over 10,000- ranking first among Chinese
home appliance firms. Haier takes the lead to make breakthroughs in international standards. It
participated in the drafting of 61 international standards, 27 of which have been issued and
implemented. The company boosts the export of the entire industry chain through standard
output.
Zero-distance
virtual and practical network combination ---- Haier has enormous marketing network advantages in China.
In full combination with the Internet, it developed the competitiveness of catering to the demand of
consumers in the quickest time via “zero-distance virtual and practical network combination”. “Virtual
network” refers to the Internet, which forms customer loyalty through online communities; “Practical
network” refers to the marketing network, logistic network and service network, which helps realize the
quickest delivery. Therefore, a lot of world-noted brands commission Haier to manage part or all of
their sales in China. In the meantime, Haier utilizes their channels overseas to sell its products. With
resource exchanges, Haier speeds up the pace of entering the world market.
Zero
inventory with on demand manufacturing and delivery ---- Giving up the traditional product-oriented
development pattern, Haier adopts the user-oriented large-scale customization of “on demand
manufacturing and delivery”, realizing “zero inventory” and “zero accounts receivable”. On the basis on
working capital zero loans, Haier’s cash conversion cycle reaches minus 10 days.
In
future developments, to meet demand in the era of the Internet, Haier will place emphasis on U-Home
integration, try to control the say on patent standards, further improve global marketing networks and
create more user resources. Meanwhile, the company will integrate worldwide R&D, production and sale
resources with the “3 in 1” localized mode so as to create an international brand.
While
devoted to its development, Haier actively fulfils its social responsibilities, assisting in the
building of 145 hope primary schools and producing the 212-episode children’s science cartoon Haier
Brothers. Haier was the sole consumer appliance sponsor for the Beijing 2008 Olympic
Games.
Learn
More About Haier Please Visit: www.haier.net
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