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Haier PH


The seeds of partnership


The Haier Philippines story starts at the birth of SANYO Philippines, Inc. (SPI) which dates back to 1971. SPI’s manufacturing history started with the production of high quality and durable gas stoves. Later, the product lines were expanded to refrigerators, television sets, air conditioners and washing machines. SPI continued its manufacturing operations until it was shifted to 100% product importation in July 2004.Continuousproduct innovation led SPI to the award of “Outstanding Manufacturer of Refrigerators” from 1998 to 2003by the Consumer Union of the Philippines.



An alliance born with inspiration.


With a proven track record of inspiring innovation and imagination, combined with decades of market insight and the ability to remain relevant in an ever-changing market, HAIER, a world-leader in the appliance industry, decided to cross oceans, reach the Philippine shores and bring to Filipino homes new and exciting home appliances that have helped catapult HAIER into becoming the world's number one major appliances brand in threeconsecutive years, an honor bestowed upon Haier by Euromonitor, a much-respected and world-renowned marketing and research agency.


On Oct 18, 2011, Haier Group and SANYO Electric Co., Ltd. signed a final agreement for Haier to acquire SANYO’s washing machine and consumer use refrigerator businesses in Japan, and washing machine, consumer use refrigerator and other consumer electric appliance businesses in Indonesia, Malaysia, the Philippines and Vietnam. The new company HAIER ELECTRICAL APPLIANCES PHILIPPINES, INC.(HPI) was establishedbased on SPI in 2012.The integration of resources of R&D and manufacturing of Haier Group worldwide offers more capability to the local HPI to satisfy the demand of Filipino consumers.

Branding experience

Haier has welcomed actress and influencer Ivana Alawi as their newest brand ambassador last October 2021. Actress, YouTube content creator, and influencer recently visited the Haier showroom to look for new appliances for her new home. She was amazed at how Haier appliances can make her new home elegant and smart. Haier PH has been the official partner of PBA as the league's "Official Home Solution Brand Partner." since January 2020 and renewed its partnership last May 2022.

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Haier launches the Smart Home Showroom in the Philippines for consumers' smart home experience by showcasing the future of appliances amazed by the state-of-the-art, world-class designs, and Internet of Things (IoT) Appliances last October 2021.

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Haier Philippines:Smart living

Focus on the theme of "three high" and strategic transformation,insist on Haier brand global concept, in-depth interpret good life with Inspired Living topic. Lead consumer requirement with full range of efficient, healthy and intelligent platformization and familization products. Strengthen on Sell out as entry point,focus on high-end products marketing and retail competitiveness of terminal stores,continuous innovation in the content and form of marketing, strengthen on display, improve shopfront image; optimize user interaction team, improve efficiency, become the first class brand in Philippines with high-quality products and services.


Haier PH Company History



Key Event


Haier Philippines celebrated its 10th anniversary, the official anniversary key visual can be seen on both offline and digital materials. Haier PH renews its partnership with Ms. Ivana Alawi & Philippine Basketball Association(PBA). 


Haier PH and Ms. Ivana Alawi team up to give a level-up life to every Filipino home. Haier PH's official launching of the Smart Home Showroom last October 2021.


Haier Philippines entered into a partnership with the Philippine Basketball Association (PBA)as its official 'Home Solution' partner for its 45th season. 


Haier PH start creating noise and build brand awareness through Bus Ads. Haier PH conducted its first CSR Activity named “Maayos na Tahanan, Magandang Kinabukasan” is a campaign that believes that giving our children a good home can help us to give them a better future.


 Launch the high-end model and expand the channel


 All products switch to Haier Brand


 Stage of stable development

 Launch the SAP system and Toll-free Hotline


 Haier Group acquired / owned SPI 100 percent and changed   company name to Haier Electrical 

  Appliances Philippines Inc.


 Haier Group and SANYO Electric Co., Ltd. signed an agreement  for Haier to acquire SANYO’s 

 washing machine and consumer use refrigerator   businesses in Japan, and washing machine, consumer use refrigerator and other consumer electric appliance businesses in Indonesia, Malaysia, the Philippines   and 



 Introduction of Commercial Products.


 Started 100% importation of all products from other SANYO   Group and OEM company.


 The Consumer Union of the Philippines awarded SPI the   "Outstanding Manufacturer of Refrigerators"     

 for the sixth consecutive year.


 Consumer Union of the Philippines awarded SPI the "HALL   OF FAME" award as a result of winning       

  the "Outstanding Manufacturer   of Refrigerators" for the fifth consecutive year.


 The Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators"     

  for the fourth consecutive year.


 SANYO Philippines, Inc. established website on the Internet.


 SANYO Philippines, Inc. is certified to the ISO 9002 Quality   Standard.


 Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators" award for

 three consecutive years: 1998, 1999, 2000.


 Washing Machine production commenced.


 Refrigerator production commenced.


 Relocation to new factory premises in Taguig, Metro Manila.


 Colour Television production commenced.


 SANYO Philippines, Inc. established at Quezon City, Metro   Manila. Gas Cooker, Black & White

 Television production commenced.

Welcome to Haier!

Haier                Group

Founded                in 1984, the Haier Group has been dedicated to innovation and creating a world famous brand over the                past 26 years. Originally a small collective plant on the verge of bankruptcy, it has now grown into an                international group which has more than 70,000 employees around the globe and realizes a turnover of                135.7 billion yuan in 2010. Haier has risen to be the world’s No.1 brand of consumer appliances. In                addition, it was selected as one of the world's Top 10 innovative companies issued by USA Newsweek’s                website.
Haier                aims to create a world famous brand in the age of the Internet, which features satisfying the                personalized needs of users in a short time. What such a business needs is large-scale customization                rather than massive production. Taking this opportunity provided by the Internet, Haier addressed this                challenge and actively explored and practiced the “Win-win Mode of Individual-Goal Combination”. Through                “Inverted Triangle” organizational innovation and “End to End” ZZJYT construction, it realized the                transformation from “selling products” to “selling services” and fostered differentiated and sustainable                competitive advantages.
Trend-leading                R&D advantages ---- The Haier’s patent applications total over 10,000- ranking first among Chinese                home appliance firms. Haier takes the lead to make breakthroughs in international standards. It                participated in the drafting of 61 international standards, 27 of which have been issued and                implemented. The company boosts the export of the entire industry chain through standard                output.
Zero-distance                virtual and practical network combination ---- Haier has enormous marketing network advantages in China.                In full combination with the Internet, it developed the competitiveness of catering to the demand of                consumers in the quickest time via “zero-distance virtual and practical network combination”. “Virtual                network” refers to the Internet, which forms customer loyalty through online communities; “Practical                network” refers to the marketing network, logistic network and service network, which helps realize the                quickest delivery. Therefore, a lot of world-noted brands commission Haier to manage part or all of                their sales in China. In the meantime, Haier utilizes their channels overseas to sell its products. With                resource exchanges, Haier speeds up the pace of entering the world market.
Zero                inventory with on demand manufacturing and delivery ---- Giving up the traditional product-oriented                development pattern, Haier adopts the user-oriented large-scale customization of “on demand                manufacturing and delivery”, realizing “zero inventory” and “zero accounts receivable”. On the basis on                working capital zero loans, Haier’s cash conversion cycle reaches minus 10 days.
In                future developments, to meet demand in the era of the Internet, Haier will place emphasis on U-Home                integration, try to control the say on patent standards, further improve global marketing networks and                create more user resources. Meanwhile, the company will integrate worldwide R&D, production and sale                resources with the “3 in 1” localized mode so as to create an international brand.
While                devoted to its development, Haier actively fulfils its social responsibilities, assisting in the                building of 145 hope primary schools and producing the 212-episode children’s science cartoon Haier                Brothers. Haier was the sole consumer appliance sponsor for the Beijing 2008 Olympic                Games.
Learn                More About Haier Please Visit: www.haier.com/global/    




Haier Corporate Office                


Lot 35B, Green Subdivision, Block 11 Acropolis Dr. Bagumbayan, Quezon City,  1110 Metro Manila

Operation Hours:

Monday to Friday (9:00am - 6:00pm)

Saturday (9:00am - 5:00pm)

Customer Service:

(02) 883-9999 (Metro Manila)

1-800-10-9999-999 (PLDT)

1-800-8-9999-999 (Globe)
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