
Haier PH
The seeds of partnership
The Haier Philippines story starts at the birth of SANYO Philippines, Inc. (SPI) which dates back to 1971. SPI’s manufacturing history started with the production of high quality and durable gas stoves. Later, the product lines were expanded to refrigerators, television sets, air conditioners and washing machines. SPI continued its manufacturing operations until it was shifted to 100% product importation in July 2004.Continuousproduct innovation led SPI to the award of “Outstanding Manufacturer of Refrigerators” from 1998 to 2003by the Consumer Union of the Philippines.
An alliance born with inspiration.
With a proven track record of inspiring innovation and imagination, combined with decades of market insight and the ability to remain relevant in an ever-changing market, HAIER, a world-leader in the appliance industry, decided to cross oceans, reach the Philippine shores and bring to Filipino homes new and exciting home appliances that have helped catapult HAIER into becoming the world's number one major appliances brand in threeconsecutive years, an honor bestowed upon Haier by Euromonitor, a much-respected and world-renowned marketing and research agency.
On Oct 18, 2011, Haier Group and SANYO Electric Co., Ltd. signed a final agreement for Haier to acquire SANYO’s washing machine and consumer use refrigerator businesses in Japan, and washing machine, consumer use refrigerator and other consumer electric appliance businesses in Indonesia, Malaysia, the Philippines and Vietnam. The new company HAIER ELECTRICAL APPLIANCES PHILIPPINES, INC.(HPI) was establishedbased on SPI in 2012.The integration of resources of R&D and manufacturing of Haier Group worldwide offers more capability to the local HPI to satisfy the demand of Filipino consumers.
Branding experience
Haier Philippines:Smart living
Focus on the theme of "three high" and strategic transformation,insist on Haier brand global concept, in-depth interpret good life with Inspired Living topic. Lead consumer requirement with full range of efficient, healthy and intelligent platformization and familization products. Strengthen on Sell out as entry point,focus on high-end products marketing and retail competitiveness of terminal stores,continuous innovation in the content and form of marketing, strengthen on display, improve shopfront image; optimize user interaction team, improve efficiency, become the first class brand in Philippines with high-quality products and services.
Haier Company History
Year | Key Event |
1971 | SANYO Philippines, Inc. established at Quezon City, Metro Manila. Gas Cooker, Black & White Television production commenced. |
1976 | Colour Television production commenced. |
1980 | Relocation to new factory premises in Taguig, Metro Manila. |
1982 | Refrigerator production commenced. |
1996 | Washing Machine production commenced. |
1998 | Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators" award for three consecutive years: 1998, 1999, 2000. |
1999 | |
2000 | |
2000 | SANYO Philippines, Inc. is certified to the ISO 9002 Quality Standard. |
2001 | SANYO Philippines, Inc. established website on the Internet. |
2001 | The Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators" for the fourth consecutive year. |
2002 | Consumer Union of the Philippines awarded SPI the "HALL OF FAME" award as a result of winning the "Outstanding Manufacturer of Refrigerators" for the fifth consecutive year. |
2003 | The Consumer Union of the Philippines awarded SPI the "Outstanding Manufacturer of Refrigerators" for the sixth consecutive year. |
2004 | Started 100% importation of all products from other SANYO Group and OEM company. |
2007 | Introduction of Commercial Products. |
2011 | Haier Group and SANYO Electric Co., Ltd. signed an agreement for Haier to acquire SANYO’s washing machine and consumer use refrigerator businesses in Japan, and washing machine, consumer use refrigerator and other consumer electric appliance businesses in Indonesia, Malaysia, the Philippines and Vietnam. |
2012 | Haier Group acquired / owned SPI 100 percent and changed company name to Haier Electrical Appliances Philippines Inc. |
2013-2016 | Stage of stable development Launch the SAP system and Toll-free Hotline |
2017 | All products switch to Haier Brand |
2018 | Launch the high-end model and expand the channel |
2019 | Rapid development stage and improve the strategic transformation
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Welcome to Haier!
Haier Group