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Haier Bangladesh is a joint venture company under Haier Group, a fast-growing consumer durables company. Haier is world's No. 1 brand of Major Appliances* for 12 consecutive years, as per Euromonitor International. The company initiated its commercial operations in Bangladesh in Dec 2020 and offers a wide range of products across categories like Refrigerators, Air Conditioners, Washing Machines, Deep Freezers, LED TVs and Commercial Air Conditioners.
Haier is also world's no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. Known for introducing innovative products in Bangladesh and the world, Haier is best recognized for its revolutionary products such as Bottom Mounted (BMR) and French Door Refrigerators with smart convertible sections, Washing Machines with innovations like Self Clean Technology (SCT) and Near Zero Pressure (NZP), and many other customer-inspired innovations.
SOCIAL RESPONSIBILITY MODEL
Social Responsibility Philosophy
Zhang Ruimin
Haier Group's CEO
Haier should, like sea, contribute to the society and human beings. As long as we 'are true forever' in our love to the society and human beings, the social acceptance will last forever. Haier will, just as today, last forever.
Liang Haishan
Qingdao Haier's Chairman
I would like to drive Qingdao Haier's development with my team, and create a better future with each of Haier's stakeholders by making solid and constant progress, pioneering continuous reform and innovation, as well as accumulating inexhaustible energy.
VISION AND VALUE
As China's leading home appliances manufacturer, Haier Smart Home's corporate social responsibilities across the world have received much attention and discussion from all the stakeholders. The combination of the concept of social responsibility with the group's development strategy and core value has steered Haier's social responsibility management strategy to propel the company as a well-respected brand world-wide and embark on the path of sustainable development.
LOW-CARBON
Low-carbon products, low-carbon enterprise and low-carbon culture
CARE
Disaster relief, Project Hope and charity
LIFE
Be the solution provider of the global consumers' smart home life
DOWNLOAD SOCIAL RESPONSIBILITY REPORT
HAIER SMART HOME'S CORPORATE SOCIAL RESPONSIBILITY REPORT 2021
LOW-CARBON
CARE
LIFE
