Haier Appliances India (Haier India), the global leader in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for 14 consecutive years, recently hosted Haier Partners Meet 2023 at its state-of-art facility in Greater Noida, Uttar Pradesh. The two-day mega event was attended by more than 700 value dealers, retailers and partners to showcase the Haier’s growth in India, celebrate the partnership, create a visionary roadmap and plans to achieve greater milestones in the future.
Haier Partners Meet 2023, is yet another testament of our long-term alliance, togetherness, cooperation and commitment towards a common goal. The event showcased Haier products across categories including Air Conditioners, Washing Machines, Refrigerators and Smart Televisions, gave a platform for networking and witness the brand in it’s true might.
The starting of two power packed days of the meet
Two days at the Haier Partners meet 2023 was full of entertainment, celebration and excitement. There was a lot of knowledge sharing, networking, showcasing the brand to the partners and conversations for a greater future.
The day started with Mr. Satish NS, President, Haier Appliance India, thanking all the dealers for their contribution to the company's growth. He acknowledged the fact that the market has been challenging in the past few years, but the company has managed to maintain its growth trajectory due to the efforts of its partners. He emphasized that the company values its dealers and is committed to providing them with the best support possible. He also spoke about the company's plans to expand its product range and enter new markets.
Brand awareness led marketing strategy
After the welcome note, Priyanka Sethi, Director and Head of Marketing, Haier India took the stage to share the Haier’s overall marketing initiatives and brand presence. Priyanka shared an overview of the company's marketing strategy and the initiatives taken to increase brand awareness. She further highlighted the fact that the company has been investing heavily in 360 integrated marketing approach to reach out to a wider audience.
Customer inspired product innovation across categories
Each category representative stepped up to share their perspective on the business and showcase the innovative product solutions from Haier.
Ravi Rohewal, Product Group Head- Washing Machine at Haier India, shared insights on disruptive technology in the marketplace today. Ravi showcased AI enabled revolutionary washing machine series, Haier 959 Front Load Washing Machines with its advanced super silent Direct Motion Motor and 525 mm super drum, and the Top Load Washing Machines with In-Built Heater technology that removes 106 kinds of toughest stains while eliminating almost 99.9% germs, ensuring hygiene requirements in the present-day scenario.
Debarjun Ray, Director, Refrigerators at Haier India spoke about Haier’s revolutionary offering for the market with India’s first 3-door convertible side by side refrigerator. Debarjun, mentioned about Haier India being awarded by Bureau of Energy Efficiency (BEE) – Ministry of Power, Government of India at National Energy Conservation Awards (NECA) – 2022 as ‘The Most Energy Efficient Appliance’. Debarjun also announced Haier Vogues series and Magnetic films for personalization.
Shaffy Mehta. Director-Air Conditioner Business at Haier India, shared inputs presented the Kinouchi 5 Star Heavy - Duty Pro Air Conditioner series, the perfect AC for customers who are looking for smart appliances that not only provides comfort but is also cost effective. Shaffy highlighted the supercooling feature and comfort control with Intelli Smart features and Haier Smart App of the Kinouchi AC series is the next upgrade customers.
Shaffy handed over to Anil Barwal Director - Consumer Electronics Business who spoke to the value dealers and retailers on Haier delivering not just outstanding viewing experiences but also superior designs, and the company’s commitment to Smarter Life with AI promise with S8 series
The presentation was followed by a Q&A session, during which the dealers asked various questions related to the company's products, marketing strategy, and plans for the future. The session was informative and interactive, with the dealers expressing their opinions and suggestions.
Networking and brand building over Gala Dinner
The Q&A session was followed by an evening full of celebration, conversations and networking where the partners got a chance to witness the Haier brand right at its core. Haier Appliances' dealers meet was a great initiative to strengthen the company's relationship with its partners and discuss the way forward. The event showcased the company's commitment to its dealers and its focus on innovation and growth. With the company's plans to expand its product range and enter new markets, it is clear that Haier Appliances is poised for a bright future.