The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world.
Values & Technology
Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5
billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than
70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories.
Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine
products in terms of domestic market shares and the 3rd player of three products in the world market and world-class
company in the fields of home integration, network appliances, digital and large scale integrated circuits and new
Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing
win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology
certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about
100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been
proposed to the IEC Criteria.
Haier’s global branding strategy aims at positioning the company as a local brand in different world markets
in conjunction with enhanced product competitiveness and strong corporate operations. Haier’s international
business framework encompasses a global network of design, procurement, production, distribution and
after-sale services. Today, Haier has established 15 industrial complexes, 30 overseas production factories
and bases, 8 design centers and over 58,000 sales agents worldwide.
With the concept of “customers as the foundation of growth”, Haier provides a one-stop star service to its
customers. production, manufacturing, to pre-sale, under sales and after sales service. Since 2002, Haier
has successfully established a network of over 5,000 domestic professional service suppliers to deliver
timely customized service.
Haier has established an extensive sales network around the globe. Key partners in perspective markets include:
: Strategic alliance with Suning and Gome chain stores
: Cooperation with TOP 10 retailers, e.g. SEARS, Lowe’s, HOME DEPOT,Best Buy, PC-Richard, Wal-Mart,
Sam’s, Costco, Brands Mart and Target
: Cooperation with TOP 10 retailers, e.g. YAMADA, KOJIMA and JUSCO
: Cooperation with KESA, Media Market and Carrefour
Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered
in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete
distribution network throughout the country as well as a manufacturing facility in Pune.
Innovative & Technology
Taking the Indian consumer durable market by storm, every Haier product stemmed from innovation and technology and
has been inspired and designed keeping the day-to-day customer needs in mind, products that will transform the
customer’s everyday living into inspired living.
LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators
with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for
the Indian market.